Product Manager

Job description / Role

- Managing the entire product line life cycle from strategic planning to tactical activities.
- Specifying market requirements for current and future products by conducting market research supported by on-going contact with customers and non-customers.
- Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors products.
- Link key business data to generate new insights & solve key issues: provide input to marketing (campaigns), product improvements and business strategy.
- Responsible for analyzing the effectiveness of key product related business initiatives and strategies, for both customers and business units.
- Responsible for the development & optimization of the automotive infrastructure: from having the best data (base) to make sure that the right product campaign management tool is being build.
- Gather and consolidate data relevant to the new capabilities / projects and create feasibility analysis.
- Analyze financial and non-financial data; prepare executive summaries and presentations required for executives internal discussions and external PR communications.
- Liaise with the advertising agency regarding the promotional campaign including all advertising channels, events and conferences.
- To determine the optimum product strategy and line-up for all relevant models, both current and future, to maximize sales and profit margin potential within the market.
- To define the product specification and mix for all products and communicate this to internal staff, field force, branches, regional brand office/product managers and relevant agencies.
- To recommend product and price positioning for all relevant products.
- To regularly assess relevant products: pricing, specification and offers against competitor performance and formulate responses and counter measures as required.
- To work with ordering to ensure product mix and supply meets agreed product objectives.
- With departmental support staff, manage local new product launch campaigns for relevant products.
- Communicate product changes internally & externally promptly & appropriately
- Check promotional materials for product accuracy and brand guideline compliance for all relevant

Requirements

- Bachelors Degree or equivalent. Postgraduate qualification/ additional courses in Management will be an added advantage
- 5-7 years experience in marketing with at least 3 years in an automotive marketing management role.
- Experience of working in a busy, high pressured environment
- Excellent communications, organizational and interpersonal skills.
- Ability to lead others by influence and develop strong relationships across the organization (Sales, Marketing, Functional Partners).
- Creative thinker and fast learner, ability to communicate ideas effectively.
- Ability to effectively communicate company messages across all markets.
- Flexible, ability to identify and resolve problems quickly.

About the Company

We combine the skills of our staff with core values that reflects what is important to as an organisation. These are not values that change from time to time or person to person, but rather the underpinning of our group culture. They form the soul of each of our companies.We believe they empower us to enrich people's lives by offering them value added services that surprise and delight.

PASSION FOR EXCELLENCE Excellence is not a destination but a never ending journey. For us, every milestone is a new benchmark. Every challenge we face is an opportunity to excel. Every achievement is a step to greater heights.

INTEGRITY IN EVERYTHING WE DO Integrity has to be the heart of every single transaction and relationship. A framework of trust enables the smooth and transparent conduct of all business operations and is the bedrock on which institutions are built. It is something we pratice everyday.

COMMITMENT TO ALL STAKEHOLDERS Sound judgement and discreation is crucial to protecting our investments and reputation. Our customers are the lifeblood of our business. And only by satisfying them first we have the opportunity to satisfy the needs of our other stakeholders.