Product Planning and Pricing Specialist

Job description / Role

The position exist with NBK Automobiles (Mercedes Benz Dealers)

1. Product & Price planning
Evaluate market requirement & identify chances for new models, definition of potential segments & strategic competitors
Analyse available product offers and propose a market oriented product offer structure (positioning, product line up, price proposal, equipment level)
Monthly update of the price index file with competition prices and communicating it to the Marketing Manager-NBK Auto
Support and contribute to Planning Round process
Co-ordination with Product Marketing team Daimler HQ Germany

2.Market analysis & Business intelligence
Market sales report - Monthly analysis of market indices - market share, growth rate & volumes
Monitor competition in terms of product, pricing and marketing activities and report the findings.


3.Market research
Face to face interviews with car buyers from all car segments
The method of comparison with the competition cars
The rating parameters in terms of specification & features available in the car
The reaction toward various marketing communications (Television media, Print media etc)
The usage pattern and customer's point of view towards dealerships and after sales services

Ownership survey
Lost customers survey
Focused Group Discussions

Requirements

University Qualifications: Graduate
Other certifications obtained: Marketing
Nature and length of previous experience: 5-10 years of experience
Specialist knowledge: Previous experience is product planning and pricing within Automotive Industry
Soft Skills and Personality traits: Should have excellent research and communication skills
Age Range: 28 plus
Gender Preference: Any
Nationality Preference: Any
Current Location: Any GCC

About the Company

We at Nasser Bin Khaled are committed to contributing to the development of our country, thereby shaping a future that glows with promise.

We believe that the past should guide us as we move ahead, approaching the future with solid and measured steps. Only then can we truly fulfill the potential we hold, a potential that will boost the State of Qatar. An exceptional place. Our home.

Our Vision for the Future presents us with the need to manage our resources wisely and to guarantee that our products and services add real value to our community and society.

Our Vision for the Future presents us with the challenge of keeping up with the tremendous expansion of our country, and the ever-expanding potential of the region.