Public Relations Director

Job description / Role

Purpose:
- To Create and direct PR campaign for the successful launch of Payit.mobi Digital Financial Services DFS mobile app across several target market segments as outlined in our go-to-market plan
- To develop PR effort beyond the traditional including: causal marketing, event marketing, online mobile broadcasting, social media marketing.
- To develop brand awareness for Payit.mobi in U.S. Key target market segments.

Key accountabilities & activities:
- Develop approach for key target market segments as outlined in our go-to-market plan
- planning, developing and implementing PR strategies
- Help Formulate & then implement digital financial PR strategy
- Prepare backgrounder & media kits, press releases, social media tidbits
- Re scoping Payit.mobi global websites Twitter Facebook, etc for US audiences
- Research & draft presentations for self and others
- Cultivate relationships with key journalists, bloggers, publications, associations, and groups.
- Managing PR aspect of potential crisis situation
- Create brand image and awareness.
- Establish, negotiate key advertising relationships
- Integrate launch across relevant social media
- Social Networks (Facebook, Twitter, Linkedin, GooglePlus, Foursquare, Pinterest)
- Blogs & Content Marketing (Wordpress & Tumblr)

Requirements

- University degree in media & public relations.
- Proven successes with acquiring banks and financial processors especially top banks and credit card firms.
- At least two years solid PR experience.
- Understanding of digital financial services DFS industry and mobile apps.

About the Company

Isys was founded in 2005 with a vision to provide mobile services and products. Since its foundation in 2005, Isys has emerged as a leader in the mobile services & products and solutions arena across the telecom markets of the MENA region.

Been offering its Payit Brand and other channels that enable Kuwait residents to access on 3 Mobile operators services and that after achieving the trio-vision, Isys is moving into the ONE strategy.