Job closed
Ref: HP324-487
Job description / Role
We at Al Tayer are looking for a Public Relations Executive to support one of our Public Relations teams - for our life style brands portfolio. This position will assist the manager in implementing public relation strategies and plans in line with the brands' positioning, to maximise brands' exposure, contribute to building the brand identity with a key focus on social media.
This would involve writing press releases, developing and maintaining relationships with key members of the media, track mention of the respective brands on social media sites, ensure updated records of all material on the brand, maintain Press library of images and historical milestones, Negotiate photo shoot opportunities for the brand in relevant titles, act as main point of contact for price, image and information requests by the media , liaising with the stores and buying team to ensure accurate information is supplied, Assist line manager in organising and attending media briefing/press conference; special events related to the brand or industry and additional responsibilities.
Requirements
As a Public Relations Executive you would have a Bachelors Degree in Mass Communication or Public Relations and atleast 1 - 2 years experience in the field of PR having drafted and written press releases, worked on social media and assisted in various responsibilities within the PR scope.
The incumbent would be a dynamic, driven and assertive individual with excellent communications skills in English, good interpersonal skills and high organisation ability with experience in traditional PR and social media coverage.
About the Company
Established in 1979, Al Tayer Group is a privately-held, diversified company with operations in 12 countries in the Middle East and beyond. With over 7,800 employees from 95 different nationalities, the Group has its headquarters in Dubai, UAE.
Al Tayer Group operates leading, quality-focused businesses in automobile sales and service, luxury and lifestyle retail, perfumes and cosmetics distribution, engineering as well as interiors contracting. The Groups portfolio includes several of the worlds leading brands such as Armani, Bvlgari, Banana Republic, Ford, Ferrari, Gucci, Gap, Harvey Nichols and Maserati. The Group operates over 180 stores across multiple markets in the Middle East. In addition, Al Tayer Group has investments in commercial real estate, contracting, supply chain management, precision tools manufacturing and travel agency services.