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Job description / Role
Regional Marketing Communications Manager - Starbucks - Kuwait
From the beginning, Starbucks set out to be a different kind of company. One that not only celebrates coffee and the rich tradition, but that also brings a feeling of connection. Starbucks coffee houses have become a beacon for coffee lovers everywhere because they know they can count on genuine service, an inviting atmosphere and a superb cup of expertly roasted and richly brewed coffee every time. It's not unusual to see people coming to Starbucks to chat, meet up or even work. Starbucks is a neighborhood gathering place, a part of the daily routine - and we couldn't be happier about it. Get to know us and you'll see: we are so much more than what we brew. Starbucks prides itself on its people, or 'partners' as we call them. We strive to develop each partner to achieve their career goals, whether this is to become a district manager, Coffee Master or work within one of our Head Office functions.
The Role:
This role is a leader of others with 3 direct reports, managing a team of ten people who are responsible for ensuring that all brand communications, promotional and marketing activity in the MENA region is consistent with global host brand strategy and in line with Alshaya guidelines & policies.
Through this position, you will:
* Create and manage multi-channel campaign strategies (traditional, digital and social), including developing and tracking of appropriate success metrics, goals and budgets
* Recommend strategy and tactics to drive sales.
* Evaluate, prioritise and lead decisions regarding new content, partnership, and other tactical opportunities based on expected performance and financial viability
* Ensure campaign strategies and tactics are engaging and effective across all channels while maintaining brand integrity.
Requirements
* A degree in a related field (Business Administration, Communication, Marketing, Public Relations)
* +10 years of relevant work experience at a high level in a leading FMCG or (multi-unit) retail company, or in a large communication agency
* Strong experience in planning and implementing promotional, digital and communications programs across multiple countries
* A proven ability to manage communications agencies across multiple countries towards agreed KPIs
* Demonstrated success in building high level relationships as well as having strong interpersonal, communications and presentations skills
* Able to partner a passion for best in class execution with high levels of energy and resilience in order to drive business results.
About the Company
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.