Retail Marketing Executive

Job description / Role

To market and promote the retail areas of The Pearl Qatar (namely Porto Arabia, Medina Centrale & Qanat Qartier) along with related areas in coordination with UDC marketing department.

The objective being to support and meet targets relating to profitability and growth, as well as ensuring that
the representation of the retail areas is consistent with the owner's vision relating to its
branding and market placement, as a leading retail & entertainment destination in the State of Qatar and region.
- Implement the approved annual marketing plan consisting of promotions / events /activities / loyalty programmes etc. in coordination with UDC Marketing, so as to support tenants, increase footfall, generate revenues and meet business targets.
- Identify opportunities for sponsorships and promotions to maximize and leverage on the publicity gained for the Centers and its outlets.
- Gather and analyze market information (demographics / psychographics) to develop marketing strategies that effectively challenge competitor's activities, attract targeted retailers and brands. attract an increasing level of footfall, reflect current market trends and ensure the owners' vision with respect to branding and placement of the mall in the region.
- Meet with the Tenants from the beginning to discuss and their marketing plan and assist them as per UDC general marketing support to Tenants.
- Oversee and lend with the marketing strategy, regularly meet with Tenants, other affiliated companies, departments and event organizers, provide supporting services for events and marketing promotions within the Retail Precincts;
- Prepare the Retail Precinct’s Marketing budget for approval and monitor financial performance versus the approved budget so that the business is aware of anticipated costs/revenues.
- Regular inspection of retail precincts/areas
- Regular visits to Tenants/tenant staff to establish strong and professional cooperative relationships;
- Oversee tenant adherence to Retailer Rules and Regulations;
- Coordination with Tenants on store opening to implement the marketing events in coordination with Operation Team and UDC Marketing;

Requirements

Educational Qualifications:

- Bachelor Degree / Equivalent Diploma in related subject
- Certification in Shopping Center/Retail Environment Management is preferred;

Experience:

Minimum of 3-5 years experience in marketing preferably in marketing of shopping centers and/or commercial centers.

-Experience in GCC is preferable.
- Exceptional organizational skills, attention to detail and use of efficient processes;

- Ability to provide leadership to a diverse group of people;

- Ability to resolve internal and external operational and administrative problems/issues;

- Understanding of the clients’ needs with knowledge to anticipate future client needs;

- Ability to efficiently disseminate information;

- Ability to maintain high level of confidentiality;

- Able to build trust and consensus;

- Interpersonal and human relations skills.

About the Company

United Development Company (UDC) was established in July 1999 as one of the leading private sector shareholding companies in the State of Qatar and the Middle East, and has been listed on the Doha Securities Market since June 2003.

UDCs mission is to identify and invest in long-term projects contributing to Qatars growth and providing good shareholder value. The company has an authorized share capital of QR 1.072.5 billion (US $294 million), a market capitalization of US$ 902MM and total assets of US$ 1,131 MM.

From day one, the companys mandate and mission has been to become a cornerstone of the development of Qatar, creating lasting value and maximizing returns for partners and shareholders.