Retail Promotions & Communications Manager (Marketing)

Job description / Role

JOB PURPOSE
Day-to-day responsibility for all marketing communications, both internal and external.

NATURE & SCOPE
The position requires a Marketing Communications/Promotions Manager with a significant number of years experience in shopping centre marketing or the events industry. A full understanding of budgeting, planning, advertising, promotion, community relations, public relations and sponsorship is required. To assist with the brand guardianship of the mall and related sub-brands

DIMENSIONS
The position will not only be responsible for launching and continuous implementation of the shopping mall, mall events plan and budget, but must also work closely with mall’s centre management and sub-brand marketing teams to ensure consistent standards across the asset. Liaison with head office team is also required

PRINCIPAL ACCOUNTABILITIES - SPECIFIC FUNCTIONS

Retailer Communications
• Co-ordinate retailer newsletters and look for methods to improve communication via other mediums
• Develop understand and communicate relevant retail trends to centre management – areas to include sales and footfall forecasting & reporting and general issue’s
• Assist Senior Marketing Manager with retailer business development programmes and new retailer launches
• Develop individual marketing campaigns for retailers as required

Online Marketing
• Assess the effectiveness of the mall website and implement content improvements and new features to meet on-line objectives.
• Manage and develop the e-newsletters from the website as required
• Incorporate online activities with offline marketing promotions

Guest Communications
• Provide communication solutions for all events and guest service promotions which includes managing the internal guest literature package, which includes up-dating mall guides, directory boards and general guest services literature
• Management of the Gift Card program and any loyalty card programs that are implemented

Consumer PR
• Day to day responsibility for all consumer PR, liaison with PR agency, head office PR and Corporate Comms team as well as other stakeholders

Internal Communications
• Work effectively with internal departments (esp. leasing, specialty leasing, sub-brands and guest services to ensure optimum business effectiveness and information is communicated around the business units – new store openings, launches, events, changes to procedures, staff newsletters.

Marketing Plan
• Assist in preparing the annual Marketing Plan, and ensuring that marketing objectives are achieved, measured and results reported to all relevant stakeholders.

Marketing Campaigns
• Support Marketing Manager with the development and implementation of ATL and BTL marketing campaigns and brand strategies to achieve sales targets, from creative brief through to analysis and recommendations.
• Budget management of campaigns in line with overall marketing budget
• ROI analysis required on each promotion and fed back to business

Marketing Manager Support
• Support Marketing Manager centre management marketing reporting requirements – which include any Retailer Partnerships, Marketing Forum and Monthly Reports.

Research
• Support Marketing Manager with annual Research plan and requirements

B-2-B Relationships
• Work closely with all agencies to develop yearly media plan and ensure timely and top-class implementation of all marketing communications.

• Develop and manage relationships with retailers, head office, suppliers, retained agencies – ensuring cost efficiencies and brand guardianship is achieved at all times.

Requirements

Requirements
QUALIFICATIONS & EXPERIENCE (COMPETENCIES REQUIRED)

• Degree qualified with 3 years retail/consumer marketing experience
• Commercial acumen
• Understanding of retail marketing in particular the drivers of shopping
• Tertiary qualifications in marketing/business or other appropriate discipline
• Project Management
• Budget Management
• Attention to detail
• Good interpersonal skills – team approach
• Ability to work to deadlines and stay calm in pressure environment

About the Company

Mackenzie Jones Middle East has decades of recruitment expertise in various industry sectors. Along with a deep understanding of key market sectors and regions, we never forget to treat clients, companies and candidates as individuals who have unique needs.

So we always listen, constantly learn, occasionally challenge and frequently advise. Its all part of a service renowned for its courtesy, consideration and dedication. Based in Dubai since 2006, our office covers the GCC and Levant countries and with the right regional expertise, we are the leading specialists.

Were growing rapidly because people appreciate our honesty, commitment and results.