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Rolls-Royce is a global business providing integrated power systems for use on land, at sea and in the air. The Group has a balanced business portfolio with leading market positions.
Our name is one of our most valuable assets. It helps open doors, it attracts talented people, it differentiates us and it is a reassurance of trust in our technical capability.
Today, our brand means more than engineering excellence. It is a standard of quality across all our activities. Our brand guides our actions and behaviours and the way we present ourselves to the world as a leading-edge, international power-systems business.
It is at the heart of everything we do and everything we say. As a global company, active in 50 countries with governments, partners, customers and suppliers, having a strong, consistent brand is a great asset.
Great brands are driven by a powerful central organising thought.
'To be Trusted to Deliver Excellence’ is our central organising thought. It is what we aspire to become. It is the embodiment of the promise we make to our customers. In today’s competitive environment, it is not enough to build great products: our customers are looking to us to deliver the best in service solutions. When we do, we build enduring relationships with our customers, partners and other stakeholders.
As the emphasis shifts towards transparency and high standards of governance and ethics, the integrity of our brand demonstrates our commitment to providing clean, affordable power to drive economic and social development in a responsible way.