Sales Operations Manager

Job description / Role

Main Job Purpose:
- Ensure top quality execution and delivery of operational targets for Entire Range (Frozen and Ambient) in retail & general trade across the kingdom of Saudi Arabia.
- Price survey on quarterly basis.
- SNOP Adherence to SNOP meetings KPIs & deliverable.
- Market Activities: Reports to be submitted on quality price survey activities.
- Channels: Modern Trade/General Trade/ Semi Wholesale/ Wholesale.
- Product: Entire Range (Frozen and Ambient).
- Ensure 100% availability of the MSL across the relevant channels.
- Region: Ensure optimum coverage across Central & East Region KSA with immediate area of concentration will be Riyadh, Kharj, Buraidah, Dammam, Hofuf, Hafr Al Batin.
- Define clear targets & periodic performance review for Sales Supervisor by their regions.
- Drive effective implementation of the in-store marketing mix across channels through promoters, merchandisers specific in-store promotional activities.
- Aligning with Sales team on the implementation of the in-store marketing mix.
- Tracking distributor sales performance at branch level on monthly basis.
- Conduct trade inventory audits and report gaps to NSOM.
- Conduct weekly business meetings with direct reports to monitor and steer the business.
- Develop Sales plans in line with corporate strategic guidelines.
- Develop and setting journey business plan framework.
- Review and maintain agreed pricing policies in all trade channels.
- Establish territory best practices and actively sharing them with all sales team members.
- Plan and supervise tactical promotions to ensure visibility in the trade and maintain market share.
- Prepare analysis of sales data and forecast of the assigned markets.
- Monthly Market performance review reporting, consolidation of distributor scorecards (to be given by Country Manager) and development of trade analysis report for better market execution.

General Trade - Entire Range (Frozen and Ambient):
- Establish the agreed MSL across all GT RVS outlets in the above Cities and match the distribution of Other major Principles of Food B Division like Britannia & Mazola
- Establish the selected range in all Semi wholesale and wholesale customers.
- Establish full range with proper visibility across all A Class outlets.
- Ensure that no overstocking OR out of stocks is in the market across all channels.
- Organize short expiry reports and take corrective actions well in advance with proper approvals and APs.
- Control expiry at BCO & Customer WH

Modern Trade - (Frozen and Ambient):
- Ensure 100% availability of all listed products in Key account outlets of the above mentioned cities.
- Organize market availability surveys and get the gaps filled in by coordinating with the BCO sales team.
- Ensure that no excess stocks loading or out of stocks is in the market across all channels.
- Organize short expiry reports and take corrective actions well in advance with proper approvals and APs.

Logistics:
- Ensure that enough stock is available across all warehouse locations of the above mentioned cities.
- Organize warehouse expiry reports for the next 6 month expiry stocks along with recommended actions for near expiry.

Trade Visits:
- Conduct regular trade visits with sales force in each trade channel.
- Provide monthly journey plan to allow for structured and effective trade visitation and submit field accompaniment forms when working directly with distribution force.

Key Account Management for the customers with HQ:
- Visit key accounts on a regular basis.
- Negotiate pricing, listing, visibility and contractual arrangements in line with the country annual plan.
- Provide input to annual key account reviews for contract formalization.

Travel:
- The job requires travel across Saudi Arabia.

Requirements

- MBA in Sales & Marketing as the medium of University education.
- A high degree of familiarity and practice of IT skills related to use of Microsoft PowerPoint, Word, MS Excel.
- A strong command over oral and written Business English with an ability to understand and communicate clearly and effectively.
- Work experience of 3-5 plus years Managerial level.
- Prior work experience in an FMCG environment (MNC food company) - KSA.
- Experience on working for several individuals at the same time is desirable.
- Good negotiation skills, Teamwork, communication skills, financial awareness, Planning and organizing.

About the Company

A Multinational FMCG Organisation.