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Job description / Role
Search Engine Optimization Specialist - SEO- Jordan
•Manage end to end SEO campaigns by using techniques but not exclusive to: keyword Research, Copy Optimization, Article Marketing, site structure, URL re ? writes, social media, blogging and link building.
•Develop and execute optimization plans for MBC Group digital platforms.
•Monitor Improve rankings for the digital platforms
•Track, report and deliver on PPC initiatives & campaigns
•Work closely with the development team to ensure SEO best practices are implemented on newly developed code
•Leverage detailed research data analysis to identify opportunities to expand and maximize (ROI) in paid search campaigns.
•Work closely with the editorial & marketing team to drive SEO content and programming
•Ensure optimization copy and landing pages for search engine marketing
•Make necessary changes to the digital platform as needed.
Requirements
•Holder of a Bachelor degree in Computer Science from a reputable University
•Minimum of 4 years of Paid Search (PPC) experience major search engines
•Demonstrate track record of managing paid search accounts and exceed challenging campaigns.
•Strong analytical skills and ability to manipulate/analyze large amounts of data.
•Strong knowledge in track record in search engine optimization, social media digital marketing. Proficiency in HTML, CSS, and JavaScript and site optimization is expected.
•Keyword Research, Copy Optimization, Article Marketing, site structure, URL re ? writes, social media, blogging and link building.
•In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, Web Trends)
•Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
•Experience with A/B and multivariate experiments
•Up-to-date with the latest trends and best practices in SEO and SEM
About the Company
MBC GROUP is the largest media company in the Middle East & North Africa region that enriches people’s lives through information, interaction and entertainment. In 2002, nearly a decade after the launch of MBC1 in London, in 1991, MBC GROUP moved its headquarters to Dubai Media City, United Arab Emirates.
Today, MBC GROUP includes over 17 leading TV channels: MBC1 (general family entertainment); MBC2 & MBC MAX (24-hour western movies); MBC3 (children’s edutainment with a mix of both local productions and western acquisitions); MBC4 (entertainment for young families with a female-focus); MBC ACTION (an indigenous adrenaline-packed channel targeting young males with local and homegrown productions); MBC VARIETY (Western films and general entertainment with uninterrupted broadcasting); MBC DRAMA (24/7 Arabic drama) & MBC+ DRAMA (a joint pay-TV channel between MBC and OSN); MBC PERSIA (general family entertainment dubbed and subtitled in Farsi); WANASAH (24-hour Arabic music channel); MBC MASR & MBC MASR2 (general family entertainment geared towards the Egyptian family); MBC BOLLYWOOD (delivering the freshest in Bollywood content geared towards the region via an Arabized interface); MBC USA (on “Dish Network” in the US); MBC IRAQ (a premium channel aimed at the entire Iraqi family), MBC5 (new satellite channel dedicated to the Maghreb); all of them benefit from MBC STUDIOS which produces the region’s most compelling premium content for cinema, television and on-demand platforms. MBC GROUP also includes two FM radio stations: MBC FM (Gulf music) and Panorama FM (contemporary Arabic hit music).
Furthermore, part of MBC GROUP is Shahid and its premium subscription-based service Shahid VIP, the world’s leading Arabic streaming platform, home to highly rated original productions from the Arab world, a wide range of exclusive movies and premieres, as well as the top watched live Arab TV channels.