Senior Brand Manager

Job description / Role

Senior Brand Manager - Nigeria

An opportunity with a leading FMCG business that's captivating on the potential of the African Market.

Reporting to the Market Manager, you will work along with the distribution partner to develop and execute the brand plans and marketing programs for all the premium brands in your portfolio adhering to global guidelines and ensuring brand objectives are achieved. A list of the core responsibilities in this role are outlined below:
- Developing and implementing annual brand plans in accordance global strategies.
- Providing clear consumer insights (consumer needs, segmentation and value proposition)
- Creating value by building brand equity with the consumer targets, whilst creating below the line tools to achieve sales objectives.
- Agreeing objectives with sales team, jointly developing marketing and brand plans for channels and key accounts.
- Building and activating the respective brands in the trade (planning and executing tailored events, promotions).
- Developing and implementing activities to recruit new consumers in close cooperation with sales teams.
- Managing and controlling Brands budgets (A&P, POS, FTT) and promotions to ensure optimal allocation of expenditure.
- Monitoring and evaluating key programs with recommendations for future action.
- Managing local advertising creative development and ensuring optimum media schedules
- Leading local promotional development (objective setting, implementation and post-evaluation).
- Developing PR plans, setting objectives and ensuring post evaluation.
- Ensuring that local PR activities and messages are in line with brands strategies.
- Acting as a Brand ambassador internally and externally: Sales Force, Trade, Consumers, Public Relations Agencies, Press, etc.
- Leading, developing, motivating and coaching an Marketing & Events Support.

Requirements

- Bachelor's Degree with a Master in Marketing being preferred.
- 5-7 years of experience in Brand Management with a multinational FMCG/Consumer business in Nigeria.
- Strong hold over P&L with hands on experience in BTL/In-Store promotions, visibility etc.
- Must have experience in the Nigerian market.

About the Company

Mackenzie Jones Middle East has decades of recruitment expertise in various industry sectors. Along with a deep understanding of key market sectors and regions, we never forget to treat clients, companies and candidates as individuals who have unique needs.

So we always listen, constantly learn, occasionally challenge and frequently advise. Its all part of a service renowned for its courtesy, consideration and dedication. Based in Dubai since 2006, our office covers the GCC and Levant countries and with the right regional expertise, we are the leading specialists.

Were growing rapidly because people appreciate our honesty, commitment and results.