Senior Brand Manager

Novartis OTC Division Karachi Pakistan

Job Purpose
To manage and execute the marketing mix of the assigned brand with the aim to set its long term strategic direction and growth.

Major Accountabilities
• Managing the Profit & Loss (Topline Growth, Bottom Line Growth, Gross Margin) of and developing sales forecast of the brand
• Developing and executing strategic brand plans focusing on short term and long term objectives
• Practical experience of managing and launching brand extensions in existing category or new brands in new categories
• Developing and executing trade and consumer promotions to generate demand
• Developing and managing marketing expenditure of the brand
• Ability to work collaboratively with the advertising agency to achieve the desired results within time
• Ability and potential to conduct brand forums involving cross functional teams from sales, production operation and finance
• Comprehensive understanding/practical experience of managing brands, including:
- developing consumer insight - product and communication insight
- developing Brand Keys (using the insights) to set the strategic direction of the brand
- managing and executing the marketing mix

Requirements

Ideal Experience: Min 2-3 years of brand management experience in pharmaceutical / consumer goods industry.
Education: MBA majoring in marketing
Languages: English is desirable

Behavioral Competencies that a candidate must possess are:
• Passion to grow and grab business opportunities that change the competitive business environment
• Sharp thinking, strong listening skills and ability to think laterally and use unconventional mediums to reach the consumer and grow the business
• Excellent collaboration
• Good problem solving skills & ability to perform under pressure
• Willingness to learn new category and industry

About the Company

Novartis UK is the UK affiliate of Swiss-based Novartis AG – one of the largest and most widely respected healthcare companies in the world.

In the UK Novartis employs over 3,000 people across eight sites, including Novartis UK headquarters in Frimley, Surrey. These sites are responsible for research, development, sales, marketing and manufacturing of products used in the UK and worldwide.

Our portfolio focuses on healthcare sectors that are growing rapidly, reward innovation, and enhance the lives of patients. Novartis is the only company with leading positions in each of these key areas:

Pharmaceuticals: innovative patent-protected prescription medicines Alcon: eye care with surgical, ophthalmology and consumer products Sandoz: affordable, high-quality generic medicines and biosimilars Over-the-Counter (OTC): self-medication products that do not require a prescription Vaccines and Diagnostics: vaccines to protect against life-threatening diseases Animal Health: new and better ways to prevent and treat diseases in animals

Our strategy is to provide healthcare solutions that address the evolving needs of patients and societies worldwide.