Senior Brand Manager

Job description / Role

• Taking the lead in developing regional branding & communication strategies and annual budgets; Working closely with regional Marketing & Sales team and HQ corporate branding and communications team, to ensure the regional communication target and strategy is in line with the company’s business priorities;

• Managing and leading the regional branding communication team to plan and implement branding activities and campaigns (public events including speaking engagements, exhibition and private C-level customer activities etc.) with defined annual plan with proper media mix and budget control;

• Establishing and maintaining strong relationships with regional and local media; Working closely with PR team to develop advertorials, press releases and monitoring media coverage; generating positive media coverage on the company's successes and business activities in the region by proactively pitching stories, setting up and conducting interviews; ensuring maximum media outreach for news and media stories across the region;

• Managing regional advertising affairs and working closely with advertising agency to ensure the integrated and unified communication strategy and target are executed and achieved.

• Developing and carrying out internal communication programs through efficient communication channels such as intranet, e-newsletters, road shows and trainings. Developing and managing the content of social media, newsletters, handbooks, websites, emails and other written and electronic communications to customers and employees.

Requirements

• Bachelor’s degree in the fields of Marketing, Mass Communication, Business Administration, Management, ideally supplemented by Information Technology-related studies;

• At least 8-10 years of Marcomms experience ideally in an ICT/technology based corporates in ME region;

• Demonstrable experience in devising and managing marketing programs to meet the needs of corporate development strategy, ideally in ICT technology sector;

About the Company

Management Information Resource Associates - MIRA is an independent, UK and Bahrain based Consultancy Practice that offers business consultancy services and comprehensive business solutions across a wide range of industries, business sectors and government organizations. MIRA works on implementing lucrative partnerships with organizations which we believe have growth potential with the geographic focus on promising locations in the Middle East. Our approach balances the risks and builds on the region's untapped opportunities. We create tailor-made solutions that cater for organizations in the region, while enhancing international best practices and benchmarks.