| Senior Brand Officer | |
| Carter Murray Doha, Qatar Ref: HP662-55 |
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The RoleThe RoleResponsibilities: • Ensure that the brand strategies and plans are clearly articulated and agreed with distributors. • Understand what drives the local consumer and how the company can influence and lead these consumers. • On-going analysis of sales to monitor current performance and identify future opportunities. Conduct overall industry analysis, market research and competitive analysis. • Create, communicate and brief innovative new concepts and product ideas for category growth. • Assist the Brand and Marketing Manager in planning international product line driving volume at acceptable margins. Make recommendations on pricing strategy. • Coordinate with International Merchandising team to plan new product introductions and promote new developments of the sports brands • Present new collections and create various support presentations. • Manage and work together with local agencies (media and creative) to identify, develop and execute the relevant seasonal initiatives. • Ensure that the brand plans are well-communicated with Retail marketing, PR and events for all relevant initiatives. • Integrate with Sales and retail throughout the season and go to market process and communicate the brand plans and support in a timely matter to maximize sell-in. • Present the seasonal brand plans for key retailers during seasonal sell-in. • Evaluate every marketing campaign. |
RequirementsRequirementsPerson Requirements • University degree in Marketing, Business or related field; MBA preferred. • Experience: 5 years of experience in marketing or advertising agencies. It is important to have an experience in sales or retail, at least a relationship with sports fashion industry. • Natural interest for style and entertainment world to be able to connect with the sportswear consumer. • Fluent in English. Both written and spoken. Arabic is a preference. |
About the CompanyAbout the CompanyCarter Murray is a member of The SR Group, a specialist global recruitment consultancy founded in 1987, operating in the niche markets of Taxation, Legal, HR and Marketing recruitment. From the world’s largest companies to small owner-managed businesses, we recruit at all levels for a complete cross-section of clients. Our clients include the full range of UK and international professional services firms and financial services companies. We recognise that they expect an exceptional level of service and a real knowledge of today’s highly specialised market. Each of our consultants personally manages their own clients and specialises in specific areas of this key marketplace. We take the time to really understand both parties’ needs and provide focused and consistent advice. |
This Position is closed or expired
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