Senior Data Analyst - GMASCo. - Al Futtaim Group

Job description / Role

Senior Data Analyst - GMASCo. - Al Futtaim Group - UAE

GMASCO enjoys an enviable reputation as the Gulfs most diverse full service communications, marketing and advertising agency in an industry typified by current decline, over-specialisation and lack of integration in other markets. Our Dubai location positions us in a still growing market at the hub of business in the northern hemisphere with a client base operating in more than 15 countries across the Middle East, Europe, the Sub Continent and Asia. Our offerings include every aspect of communications, advertising and marketing in traditional and new media formats.

Job Purpose:
- Maintain a client service orientation to achieve the set financial objectives and other operational performance indicators by managing day-to-day Data Processing Operations and ensure integrity of all raw and processed data for GMR to support client service / sales activities through the following
- Supervise all day to day data extraction, tabulation, statistical analysis and reporting of assigned research projects
- Program / supervise error free complex (floating and multiple logical skips) research questionnaires as electronic scripts, for interviewing via web, phone or face to face like CAWI, CATI or CAPI
- Supervise extraction of raw data from the above platforms to check for quality, consistency and logic checks and assimilation, coding and grouping of open ended verbatim responses in the questionnaires to provide accurate and logical answers
- Supervise / process raw data, perform statistical analysis to create tables, databases and excel reports
- Supervise / Prepare basic tables and charts to be used in the reports / presentations
- Automation of excel tables to dashboards, excel / PPT charts and reports

Job Dimension:
Independently manage individual data processing components / projects up to AED 1.5 million

* Client Servicing
-Undertake sales activities independently or in conjunction with senior researchers in terms of preparation and delivery of proposals
-Attend client planning meetings and contribute by matching GMR products to client needs
-Build and maintain ongoing relationships with the identified key persons within client organization while ensuring that the research team is always kept aware of interaction (meeting, emails) with clients and projects proposals and deliveries
-Prepare together with Research Manager the units plans and programs in line with the annual company strategies
-Understand and respond to research team on content, basic data issues/questions, report generation, dashboards to deliver on timelines without fail every time
-Be directly responsible and accountable for work conducted for their nominated clients in terms of analyses, tabulation, charting, and reporting
-Ensure client service deliverables are aligned with the GMR service standards

* Functional & Technical
- Creating quality control documents, feedback system documents, training materials, developing tools for automated / customized data processes
- Provide bespoke/innovative analyses and respond to special requests
- Manage data quality issues on a project basis to identify & recommend improvements in work processes
- Good understanding of applied statistics and advanced knowledge of quantitative research questionnaires including scales, usage / application of techniques and their implication on data analyses
- Provide value-added analyses and respond to special requests by integrating multiple data sources to answer business issues
- Data modelling capabilities
- Manage assigned project independently
- Perform quality checks on all questionnaires/ datasets / tables / dashboards reports for alignment to request, accuracy and correctness
- Ensure GMR standard operating procedures within area of responsibility are observed. Recommend improvements in work processes within area of responsibility

* Self-Development & People Management
- Manage data analysts on work performance by providing coaching and mentoring
- Set objectives and monitor performance for the direct reports
- Proactively pursue self-development opportunities such as building advance knowledge in data analysis / charting / automation / dashboards / reporting techniques etc.
- Ensure proper dissemination of information and implementation of GMR rules and regulations as well as policies and procedures
- Contribute to driving world class employee satisfaction through the implementation of relevant organizational initiatives that build on employee commitment
- Willing to handle all data responsibilities independently and effectively
- Acknowledges both internal and external clients.

Job Context:
With the constantly changing environment/consumer trends in GCC, its increasing impact on the marketing, branding and marketing communication strategies GMR provides the group companies on their request, information and insights related to various strategic and tactical marketing / business issues. GMR performs a critical service oriented role in assisting the group companies to develop appropriate marketing / business action plans. The senior data analyst is a key link in this process through ensuring the data processing is error free and outputs / reports are in line with the defined scope.

Additionally the factors that have critical impact on the Job are appropriate training and development, provision of appropriate tools/software.

Requirements

Minimum Qualifications and Knowledge:
- Graduate
- Expertize on programming, DBMS, automation, statistical packages
- Data modelling capabilities
- Advanced knowledge of statistics / maths on data analysis
- Sound knowledge of quantitative research techniques and methodologies

Minimum Experience:
- 10 plus years experience in market research / IT / BPO with minimum 8 years experience with an international research agency leading a DP team

Job-Specific Skills:
- Working proficiency knowledge of all Microsoft Office applications specially Excel, Access and PPT
- Programming/scripting / data modelling skills, such as VB/VBA/JAVA/C++ or similar
- Expertize on independently handling DBMS, automation, statistical packages and similar applications
- Project management experience, Strong analytical mind and Good organizational skills
- Excellent verbal & written communication skills ( English)
- Continuous learning and keeping up with new market trends and sharing of knowledge with the team.

Behavioural Competencies:
- Team player, Interpersonal skills, confident, fast learner, continuous self-improvement, influencing and persuading capabilities

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.