| Senior Manager Marketing – Home Segment | |
| du telecom Dubai, UAE Ref: HP332-51 |
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The RoleThe Role-->JOB PURPOSE: •End to end business responsibility for developing value propositions for the Home Segments. -->PRINCIPAL ACCOUNTABILITIES / KEY RESULT AREAS: •Develop value propositions targeting the needs of the Home segment •Develop strategic guidelines and briefings for various functions based on the propositions: Product, Pricing, Communication, Sales & Customer care •Define and own the customer experience for the Home / residential segment •Develop acquisition, usage and retention strategies, programs and plans to increase penetration, usage / ARPU and to retain customers from churning. •Work with the communication team to develop communication and create requisite awareness of services within the target audience. Brief-in and validate key messages, collaterals & branding and media plan for this segment. •Work with product team to define the product and service road-map for the segment •Work with Sales to develop the channel strategy, stocking and distribution plan for the segment and implement innovative ways to deliver the product. •Work with pricing to develop Value Propositions which are relevant and competitive for the segment. •Provide input to the Business Planning process. |
RequirementsRequirementsKNOWLEDGE, SKILLS, EXPERIENCE AND COMPETENCIES: The Ideal candidate should have total of 7 years with at least 5 years in Telecom with a sound understanding of the Fixed line products and services and Home segment needs. -->QUALIFICATIONS: Engineering degree with MBA in Marketing preferable -->CORE COMPETENCIES: •Creativity and lateral thinking •Good people skills •Data orientation •Analytical ability •Technical understanding •Organizational Commitment |
About the CompanyAbout the Companydu is the new telecommunication services provider in the UAE. We are an integrated service provider offering voice, data, video and content services over fixed and mobile networks to residential and business customers. du has three broad target segments: Consumers: Focusing on individuals and households by offering mobile and fixed voice calling, Internet, data services and television. Businesses: Focusing on small to very large corporations and government agencies by offering integrated fixed and mobile business solutions including voice, data, content and applications as well as professional services. Carriers: Focusing on providing carrier, international data networks and wholesale services to international operators, multinational corporations and telecom carriers. The needs of our customers are our primary focus. Our aim is to provide new and innovative services that deliver a better customer experience. |
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