Job closed
Ref: HP440-161
Job description / Role
The position is within Central marketing department, incumbent will be responsible Responsible for introducing and establishing User Experience in Etisalat.
The role will introduce design thinking practice and necessary processes that will ensure delivery of E2E design projects for customer touch points in a channel or products.
It will support 3rd party agencies and designers in each step of the UX process including project planning, discovery, user research and analysis, requirements definition, conceptual design, content planning, interaction planning, specification and UX standards delivery.
The role will be responsible to develop creative excellence, generating exemplar designs and advocating consistent brand expressions across multiple digital interfaces and platforms.
Duties & Responsibilities:
- Introduce and establish User Experience practice as a major contributor to achieving excellence in Digital Customer Experience.
- Introduce and drive design thinking methodologies and innovation across P&S and channels digital real estate.
- Conceptualize best in class visual design to enhance user experience and deliver optimal solutions, minimize failures and mitigate the negative effects on user perceptions.
- Create consistent digital design DNA strategy to develop exemplar UX reference designs.
- Define Interaction patterns best suited in the context that meet customer expectations with zero downtime reliability.
- Create benchmark standard for future creative, interaction and visual concepts across digital real estate
- Liaise with digital design agencies and manage their output in order to achieve high quality of User Experience
- Drive and oversee creation of prototypes, detailed interaction design/ wireframes and User Experience specifications.
- Work at peer level with Product/Segment Managers, IT and Technology as well as directly with development teams to specify and track implementation.
- Deliver the excellence for User Experience standard and processes ensuring stakeholder communication and alignment.
- Lead to develop clear set of policies and strategies to govern Etisalats digital channels by clearly defining how people, activities and accountability are structured to benefit Etisalat stakeholders.
- Manage and monitor governance framework that includes key performance indicators that measures the effectiveness of the digital experience delivery tools
Requirements
- Graduate/Post Graduate in Computer Science/Human Interaction or Business Administration
- Scrum Master; Adobe Creative Suite; UX practitioner
- 5-6 years experience preferably in user experience management in telecom/ utility or related industry.
About the Company
Etisalat has been the telecommunications service provider in the UAE since 1976, and has built up a modern telecom infrastructure and established itself as an innovative and reliable operator.
Etisalat stands 140th among the Financial Times Top 500 Corporations in the world in terms of market capitalization, and is ranked by The Middle East magazine as the 6th largest company in the Middle East in terms of capitalization and revenues. The Corporation is the largest contributor outside the oil sector to development programmes of the UAE Federal Government, and is an award-winning socially responsible corporation. Etisalat has also won accolades from across the region for its nationalization programme.