Senior Media Buying Manager - GMASCo. - Al Futtaim Group

Job description / Role

Senior Media Buying Manager - GMASCo. - Al Futtaim Group - Dubai

Gulf Marketing and Services Company (GMASCO) was established in the 1970s, and today, we are justifiably proud of our 40 years plus heritage and continue to be fiercely committed to our independence.

The comprehensive portfolio of services that GMASCO offers, as well as the long term trust we have gained through enduring partnerships with our clients, has led us to represent some of the worlds best international brands over the past four decades.

GMASCO is the UAEs largest integrated marketing communications agency.

Job Purpose:
To handle media buying for GMASCO

Key Accountabilities:
- Creatively negotiates with media suppliers best rates for the agency.
- Monitors rate structures to ensure rate integrity is sustained.
- Maintains exemplary relationship with all media suppliers (offline & digital) with a view to obtain best coverage, price and placement especially when media coverage is urgently required.
- Effectively supervises the execution of planned and approved ad campaigns by achieving optimal ROI to clients and agency.
- Effectively Manages the media buying team ensuring that all bookings are made in a timely manner.
- Closely coordinates with media planners to derive the best added value during negotiations with media suppliers.
- Tracks and reports periodically clients investments to ensure all their commitments are met as well as the projected productivity targets.
- Trouble shoots and is involved in minimizing operational day to day discrepancies, if any
- Attention to detail and organisation skills a must.

Job Context:
- Closely aligns with the Media Director on buying direction and takes course of action.
- Ensures flawless execution of work carried out in agreement with all relevant stakeholders.

Requirements

- Minimum 7 years industry experience and at least 5 years in operations gained within a reputed media buying unit (MBU) or ad agency covering all aspects of media buying: TV, print, radio, cinema, outdoor and Digital.
- Excellent analytical, number crunching skills.
- Capacity to think in media buying terms.
- Ability to understand media briefing sessions and translate them into creative media buying solutions.
- Eye for detail with ability for identifying ideal media opportunities relevant to clients.
- Excellent professional relationships with UAE & GCC media suppliers.

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.