Senior Media Lead

Job description / Role

Senior Media Lead
Salary: up to AED 22,000
Dubai, UAE

Our client is a locally founded established business, who is looking to recruit for a Senior Media Lead to join their fun and dynamic team in Dubai.
Main purpose to this fantastic opportunity is to lead and a media team with experts in offline media and online performance, branding, display, search and social media (both earned and bought).
Also, be responsible for creating and developing a holistic world-class bought & earned media strategy with content as the core the company regionally as well as supporting the local marketing managers with their strategies.

Responsibilities:
Creating and developing a holistic world-class bought & earned media strategy with content as the core regionally.
Supporting local Product Marketing Managers with their media strategies as well as supporting other internal and external clients.
Managing and building a world-class bought & earned media team with experts in offline media and online performance, branding, display, search and social media (both earned and bought).
Driving the company social media channel strategy combining earned / organic with bought to drive unparalleled content engagement and spread on social across all markets.
Developing and nurturing relationships with external partners including Google, Facebook, Twitter as well as regional publishing houses and online publications and media.
Championing the content marketing agenda and thinking within the company and constantly pushing the envelope on how we can distribute and amplify the content we create in the best and most efficient way.
Ensuring all media plans and tactics have a strong social component built-in by working closely with the content team and local PMMs.
Driving media innovation to further enhance the content marketing impact and reach.
Working closely together with the other Senior Leads in the agency to align all activities.

Requirements

Criteria:
10+ years experience in a media agency or a digital agency with focus on digital / social media planning, strategy and execution.
Excellent understanding of offline media space and tactics and how that can be linked seamlessly to digital efforts.
Strong understanding of and passion for content marketing and social media.
Deep understanding of modern creative storytelling bridging different media as well as virtual and physical.
Experience in managing a media team with experts from various fields.
Experience, understanding of and passion for the MENA region and culture as well as the concept of collaborative economy.

Unfortunately due to the high volume of candidate applications only the successful candidates will be contacted.

About the Company

Connect Executive Search Middle East is a full service selection and placement agency that is focused on supplying the best pool of talent to the Middle East. Offering an unrivalled level of service, our aim is to connect organisations with leading professionals through our team’s sector specific knowledge and in-depth understanding of the Middle East market.

We cover multiple sectors as following:

• Emiratisation & Government • Healthcare & Life Sciences • Legal & Business Support • OIL, Gas & Energy • Industrial and Engineering

At Connect Executive Search Middle East, finding employees the work they are best suited for, and by finding employers those candidates who are the right fit within their organization, we provide value to society as a whole. By finding the right balance between the needs of the employer and the changing wishes of employees, we will bring supply and demand closer together. It is our mission to inspire individuals and organisations to work more effectively and efficiently, and create greater choice in the domain of work, for the benefit of all concerned.