Senior VP Marketing |
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MRINetwork - Action Recruitment & Management
Ref: MP651-22
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The RoleThe RoleTo actively develop the overall marketing strategies, and corporate branding activities for Company to ensure alignment with Company's sales objectives. Also responsible for promoting and protecting the Company's brand image amongst stakeholders (internal and external) in a manner that defines the strategic priorities of the organization. To conduct annual budgeting and periodic reviews and to set strategic direction, budget allocation and make key marketing decisions To review and approve all marketing and communication material in coordination with the business heads To develop, execute and coordinate marketing initiatives and other communication requirement To enhance industry knowledge and share best practices Strategic Responsibilities: Works closely with the Executive Management Team and other Department Heads to identify the corporate branding and marketing strategy, and market positioning that Company wishes to achieve Develops the annual marketing plan for Company including marketing budget based on past trends and forecasts on anticipated projects during the year Participates and provides inputs in various control, governance and advisory committees, as applicable to the role Managerial Responsibilities: Forecasts department budgets in conjunction with the organizational budget and secures subsequent approval, tracks expenses and ensures adherence Finalizes the manning needs of the department and obtains requisite approvals Manages the team under the Marketing and Corporate Communications department by evaluating the performance of team members, provides feedback on an on-going basis, identifies development needs and coaches them to ensure on-going capability development Identifies training needs and organizes trainings for the department on various aspects on which the role holder has responsibilities Core Responsibilities: Provides guidance in implementing campaigns consistent with organizational objectives and ensures long term objectives are kept in focus Supports building of and enhancing the corporate brand image of the organization among the current and prospective clients Implements the overall marketing strategy around key levers driving sales and business objectives Supports the VP Corporate Marketing in identifying vendors for specific services and developing relationships on behalf of Company Ensures adherence to the corporate brand guidelines (branding layout and display, media preference, media buying/planning norms, etc.) in all marketing initiatives Conducts brand valuations through customer, market and internal stakeholder studies to capture the brands performance and perception among the recipient base Cultivates relationships with key personnel in media organizations, and oversees the execution of media related activities Reviews material to be released in the public domain, including news announcements and press releases, and ensuring that Company's corporate image is positioned in a manner consistent with the organizations strategy and vision Self Management: Strives to achieve the highest levels of proficiency on all competencies and skills required to perform the role Identifies the training and development requirements for self and agrees on them with the Executive Vice President to ensure that the required trainings are arranged and attended Sets performance goals in the beginning of the year after discussion with the Executive Vice President and ensures that the goals are achieved during the course of the year |
RequirementsRequirements Post Graduate Degree in Business Administration or Marketing Management Strong English and Arabic language skills (written and spoken) 10 - 12 years experience Experience in marketing, with 8 years in a leadership role |
About the CompanyAbout the CompanyMRINetwork provides executive and management search services locally, regionally and throughout the world. We specialise in numerous industries and our clients include small to midsize firms as well as Fortune 500 companies. MRINetwork is independently owned and a part of Management Recruiters International (MRI). MRI is the largest executive search firm in the country, and enjoys a global reach of over 800 offices. MRI offers a broad range of state-of-the-art services and resources to enable our clients and candidates to successfully fulfill their unique goals. |
This Position is closed or expired
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