Social Media Manager – Automotive Corporate

Job description / Role

Toyota, Honda, Marks & Spencers, Ikea, Toys R Us and Dubai Festival City are just some of the amazing renowned brands managed by the Al Futtaim Group of Companies. Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses in the Gulf region. Today, Al-Futtaim operates through more than 65 companies in sectors as diverse as commerce, industry and services, and employs in excess of 20,000 people across the UAE, Bahrain, Kuwait, Qatar, Oman, Egypt, Saudi Arabia, Sri Lanka, Syria, Pakistan, Singapore and Europe.

Reports to: General Manager - Strategic Marketing
Department: Strategic Marketing, Automotive Division
Location: UAE

Job Purpose:
The Social Media Manager role sits within the within the Strategic Marketing team working for the Digital Marketing Manager. The Social Media Manager will be responsible for working collaboratively in partnership with GMASCO; editorial, PR and marketing teams to create long-term social media communication channels and engaging content for our business units and the automotive group. The incumbent will be required to be fluent in both English and Arabic.

Description
* Create first class social media marketing campaigns, integrated with online and offline media channels by Identifying key target audiences with a plan to reach them in the social media space.
* Work with key stakeholders to assess the performance of current social media platforms and the need to evolve or to develop new presences.
* Work collaboratively with the rest of the brand and media team to develop integrated communications plans, with a clear role for social media.
* Manage social media campaigns and day-to-day activities. Duties include identifying and creating advocacy, writing editorial, creating content, driving conversions and increasing conversions.
* Link with editorial and PR teams to support discoverability and consumption of key campaigns and events, using paid support where appropriate to amplify key messages.
* Become the tone of voice for the business externally and build community engagement by adhering to the automotive group customer and associate brand values.
* Assist in conducting market research from a group level to assess consumer demand, brand positioning and consumer online behaviour.
* Manage multiple social media sites, such as; Facebook, Twitter, and YouTube - in addition to other similar community sites and seeding content into owned properties.

Requirements

Education: Bachelor's Degree - preferably in Marketing or Communications
Minimum Experience and Knowledge:  Minimum of 3 years in a Social Media Marketing role AND/OR hold a relevant degree.

Job-Specific Skills:
* Fluent English & Arabic essential.
* Broad and demonstrable experience of managing Social Media in a fast moving brand or brands.
* Community management experience for consumer-facing brands
* Proficient knowledge of the social CRM process with the confidence to manage this effectively.
* Knowledge of social media CMS tools and how to manage them effectively
* Team player, with the confidence to take the lead and guide other departments when necessary
* Strengths in collaboration and teamwork and ability to work with broad number of stakeholders
* Strong interest, understanding and passion for digital media generally and social media specifically

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.