Sponsorships & Partnerships Senior Specialist

Job description / Role

Role Purpose

To develop, prospect, sell and implement integrated global and regional sponsorships, business partnerships & commercial activities to generate revenue and drive turnstile count.

- Lead the development of commercial marketing function at the client, including overall management of Sponsorship activities.
- Meet sponsorship sales quotas, provide client services to maintain consultative business relationships and develop new strategic alliance business partners.
- Leverage the client’s assets and branding to sell sponsorships in events, community campaigns, exhibitions, signage, promotional rights, product placement, hospitality, marketing rights, official status, exclusivities, naming rights and activation.
- Work with the marketing team in order to develop sponsorship propositions for projects and initiatives launched by the client or its member organizations.
- Develop the client’s advertising properties into commercial value propositions and prospecting, negotiating, and close deals with potential partners
- Research existing and potential partners/clients to determine avenues to enhancing marketing and advertising opportunities through the client’s properties.
- Design, present and sell through customized packages of sponsorships in line with customer marketing goals and objectives and the client’s sponsorship guidelines. Continuously generate and uncover potential clients and leads.
- Develop sales planning and forecasting, development of client programs, direct client activation and contractual development.
- Conduct partner/client meetings resulting in complete understanding of client goals and objectives. Provide highly effective sales oriented customer communications.
- Manage contract administration of sponsorship deals to include issuance, servicing and renewal. Ensure contracts are fully executed and on file. Ensure collections on each respective account.
- Develop and implement advertising sales plan using annual goals. Provide weekly basis report on all commercial marketing activities both confirmed and projected.
- Maximize revenue to the organization. Continuously communicate with sponsor to ensure client is satisfied with partnership and value.
- Respond to call-in requests and handles necessary follow through to connect potential sponsors with the appropriate opportunity.
- Work with internal stakeholders, marketing, operations & facilities departments to facilitate understanding and contractual compliance with promotions and packages that have been sold to clients.
- Develop sponsorship presentations and sales collateral materials and research opportunities to bundles benefits to engage and keep customers satisfied.
- Assist in the strategic development of new and ongoing marketing commercial projects in order to maximize revenue for the client.
- Oversee the development of policies and guidelines for sponsorships development, management and implementation at the client.
- Report on activities and projects implementation/revenue on regular bases.
Assume any other responsibilities as directed by the direct supervisor.
- Monitor revenue levels to the advantage of the business
- Contributing to Strategy and Meeting Business Objectives
- Contributing expertise and vision to marketing and development meetings
- Support the Strategy and BD Manager in promoting the business mission
- Share sales and sponsorship knowledge and expertise to inform marketing strategy
- Focus on business development analysis and evaluation to play a pivotal role in business planning
- Develop and design new programs and services for the client
- Supporting communication programs
- Managing the implementation of our sales and marketing strategies
- Assessing market potential and threats, future trends and competitive activities
- Identifying and developing new business opportunities to design innovative new products and services for the client.

Requirements

- 5-8 years commercial marketing work experience. 4-6 years should be in a similar position / responsibility, preferably in a similar Industry or a multinational organization handling sponsorships.
- Bachelor’s degree Business Administration with specialization in Marketing.
- Ability to think both creatively and analytically: problem solver. Ability to produce and focus on revenue production; develop and implement sponsorship sales and commercial marketing plans; and, use strategic and innovative thinking to improve financial results.
- Requires an effective and confident speaker and proficient writer; strong presentation skills; and, experience in delivering presentations to executive level.
- Must have the ability to perform in a fast paced environment with demanding timelines and shifting priorities. Must be independent, self-motivated; ability to work effectively in a field environment with little supervision; high level of integrity.
- Proficient in Microsoft Excel, PowerPoint and Word.
- High level of business and personal maturity, ethics and customer orientation, must be a Team player and able to adapt to different cultures and add to them.
- A commitment to top quality personal performance and productivity
- Proven ability to offer a first-class, professional account management service to commercial partners and to build strong business relationships at all levels
- Proactive approach to identifying opportunities, generating leads and producing sales presentations
- Excellent organizational skills with the ability to multi-task
- A keen eye for detail
- Strong communication skills (written and oral)
- Self-motivated while also a good team player
- Local market knowledge will be an advantage
- Ability to travel and work evenings, weekends, holidays and work related events as needed.

About the Company

Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.

The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of:

Finance & Accounting Banking & Financial Services Procurement Property & Construction Engineering & Supply Chain Oil & Gas Technical and Engineering Human Resources Sales Marketing Technology Secretarial Executive Search Legal

The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.