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Job description / Role
Alshaya's corporate communications team is expanding to reflect the company's dynamic growth. With opportunities for communicators at senior, manager and executive level, we are looking for talented individuals who want to play a role in shaping and building the reputation of one of the world's leading retail franchise operators. Internal and external communications roles are both on the agenda, and successful candidates will be part of a strategic team that understands what content and channels will build stakeholder and customer awareness, both about Alshaya and our brands.
As part of our growing Communications Team you will be responsible for optimising the reach, effectiveness and regularity of store communications, driving best practice on store cascade and ensuring that store staff are kept up-to-date with Alshaya news and initiatives so they know how they can contribute to/benefit from the company's growth.
Specifically you will:
- Contribute to the development of the annual internal communications plan, ensuring that all store comms are aligned to corporate messaging
- Launch and manage Alshaya's Store Communications platform, developing annual plan to support its growth and roll out
- Develop effective content traffic management processes to assure the delivery of timely, targeted messaging
- Work with colleagues, brand and functional teams (Ops, HR, Customer Service) to source and prepare relevant content to the appropriate level of quality
- Work with visual teams to prepare and load content to the right format
- Identify relevant ways to enhance cascade and store-based employee engagement - actively drive best practice in collaboration with business leaders across Alshaya
- Contribute to the business-wide communication of key business news and initiatives, with specific focus on achieving this through store comms channels
- Actively drive best practice and build Alshaya's store communications standards and competencies through development of relevant policy, training and coaching
- Establish KPIs and SLAs to measure and evaluate the impact and quality of store communications.
Requirements
Qualifications & Requirements:
- Internal communications or employee engagement specialist with 8+ years' experience, preferrably with experience or knowledge of communicating effectively with remote audiences
- Experience of managing digital communications platforms at scale level
- Strong brand and corporate experience (retail background)
- Strong planning and project management capabilities with a high degree of attention to detail
- Results focused individual - able to deliver multiple projects in timely fashion
- Collaborative work style - adept at working in a matrix structure
About the Company
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.