Strategic Planner

Job description / Role

My client, a leading multinational agency in Abu Dhai requires a bilingual (Arabic) Strategy Planner to join their team.

TASKS AND RESPONSIBILITIES:

- Understand brand and marketing strategy as well as business issues across Clients.
- Formulate strategies or suggest feasible recommendations or improvements to business plans, policies and procedures with a view to optimize near-term growth.
- Help establish the long-term direction of a Clients brand - basic steps include assessing the gaps and trends, defining the mission and vision, identifying priorities and objectives.
- Understand industry sources of information as well as research - consumer psychology and behaviour, brand-sales history, competitive sales and customer information, consumer demographics, etc. -; commission and/or brief market analysis initiatives.
- Identify knowledge gaps and training requirements.
- Ensure consumers/customers perspective is fully considered when advertising brief is developed.
- Focus and re-focus the Agencys strategic and creative thinking on the consumer/customer, helping the team - particularly creatives - understand what "turns the consumer/customer on".
- Offer not only consumer insight, but also a plan of action for marketing communications challenges.

Requirements

- Exhibit an ability to create inspirational and cohesive solutions for the Clients business.
- Able to interpret Client briefs and grasp the strategic issues.
- Present creative and strategic work with inspiration and professionalism.
- Collaborate with other team members in formulating and presenting strategic initiatives.
- Be proactive in working closely with relevant teams internally and externally; desire and ability to demonstrated initiative.
- Ability to engender confidence and exercise good judgment in handling data.
- Solid oral and written communication skills (including the ability to draft understandable, clear and consistent documents on topics within the areas of responsibility).
- Strong sense of responsibility and ability to work with minimal supervision.
- Ability to manage multiple tasks, organize priorities and meet deadlines.
- We are looking for somebody with minimum 4 years planning experience within a multinational agency.

About the Company

Kingston Stanley is the leading specialist marketing recruitment agency in the Middle East, working exclusively with clients and candidates across the full spectrum of the marketing sector since early 2011. We will help you find, screen and select the ideal candidate for your marketing jobs, and we have the largest, most current and qualified network of suitable candidates, ready to start immediately. Whether you have a role that urgently needs to be filled, or a killer portfolio, you’ll find what you’re looking for here. Strong ethics, honest hard work, integrity and marketing recruitment are the four pillars of our business and brand.