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Job description / Role
Contribute to the development of the business in the Middle East through defining and implementing the Trade Marketing Plan in the Region (Middle-East + India) for both Local Market and Travel market
- Define the Trade Marketing Strategy and Plan:
- Contribute to formulating the local strategy for the Trade Marketing closely with the Marketing Manager based on the marketing brand strategy and the local objectives
Requirements
1- Define the Trade Marketing Strategy and Plan :
- Contribute to formulating the local strategy for the Trade Marketing closely with the Marketing Manager based on the marketing brand strategy and the local objectives
- Responsible for defining the Trade Marketing Plan, putting together the yearly calendar and ensuring the consistency of the communication/marketing tools for all the launches/events
2- Implement the Trade Marketing plan within the Region:
- Responsible of the proper implementation of the plans within the respect of the deadlines and the quality expectations
- Coordinate with Paris HQ for the implementation of the guidelines on all travel activities
- Communicate with the Brand Managers to consolidate feedbacks and needs
- Lead the Events calendar and deliver objectives of events both strategic and from a cost management perspective (concept, brief, budget, analysis…)
- Ensure the follow-up and communication are done with the VM to keep a high standard quality of our POS
- Coordinate with the commercial and Training team regular feedback and follow-up (monthly bases) on the event and up-date marketing plan vs business strategy
3- Reporting:
- Responsible for preparing the budget based on the agreed strategy and Trade Marketing Plan, ensure that it remains relevant and up-dated at all times
- Consolidate and prepare the elements for the budget and revisions (BU/LE)
- Elaborate the Forecast for the Trade Marketing Plan of the coming year in line with the Marketing guidelines and the local business strategy
- Review the results of the launches/events/trade marketing activities through quantitative and qualitative analysis and make recommendations
- Ensure regular update on the Trade Marketing activity done by our competitors
4- Management:
- Manage and develop the Trade Marketing Executive
- Ensure good communication between Executive and the internal & external relations
About the Company
The Adecco Group is the world’s leading talent advisory and solutions company. We proudly make a difference in the working lives of 3.5 million people every year. Our culture is entrepreneurial and inclusive, and we are united by our passion for making a difference in the world of work. We work with over 100,000 organizations in 60 countries, enabling their success. We have 35,000 people working with us across more than 60 countries and territories.
Adecco has been rapidly growing in the Middle East since 2008, developing a substantial footprint throughout the region. We work across 250 different clients, Adecco has more than 62 full time employees, working in 4 offices, servicing all countries across the GCC region. We offer Temporary Staffing, Permanent Placement, Executive Search, Assessments, Visa And Payroll, Outsourcing, PRO Solutions customised as per client requirements. Adecco Middle East Head Office is based in Dubai with a branch at Abu Dhabi.