Web Marketing Manager
Executive Profiles
Dubai, UAE
Ref: HP887-04 		Executive Profiles

The Role


The Role

Lead cross functional projects in the development of e-commerce functionality and market offers including B2C and B2B projects. Proactively manage online marketing programs and campaigns in support of current and future initiatives. Manage and develop Affiliate Partner program and Search Engine Marketing.

Job Description:

1. Lead web development and marketing efforts including development of micro-site, web campaign, and site functionality.
2. Promote overall digital content portfolio and specific digital media content offerings (sites/pages, blogs, widgets, online video, etc.) in online media.
3. Identify and develop online marketing campaigns and tools including SEM, email marketing, newsletter marketing Plan and execute on projects in close co-operation with internal stakeholders (MCC team, IT Department, E-government Team, other agencies).
4. Deliver specifications to IT and coordinate the implementation from concept through testing and market launch.
5. Build and maintain relationships to secure coverage with key entertainment and vertical bloggers, magazines and websites.
6. Secure editorial placements on major online portals (AOL, Yahoo, MSN, etc.).
7. Submit content offerings for awards and lists (i.e. Online Journalism Awards, Best of the Web).
8. Secure mention in major trend features covering the web.
9. Build awareness, buzz and affinity for us (and it’s key senior management team) on social networking sites (i.e. Facebook, Linked In).
10. Develop and maintain presence of video clips on major user-generated content sites (i.e. YouTube).
11. Serve as a liaison with all other departments, initiative owners) and Marketing and Corporate Communications team, to leverage all digital resources and assets.
12. Monitor and evaluate new technologies and promotional vehicles to ensure my client is on the cutting edge of new innovations in the digital media space (i.e., the next YouTube/Facebook).
13. Collect data and evaluate performance of promotional vehicles and provide reports on successes and trends using key measurement techniques on the web (i.e. BlogPulse, Google Trends, Yahoo Buzz Index, etc)

Requirements


Requirements

Qualifications:
1. University or equivalent degree or equivalent Marketing education
2. Project Management experience and experience of leading projects in cross-functional environment
3. 3-6 years of experience in online work
4. Conceptual understanding of IT Systems and data infrastructures (i.e. relational databases)
5. Pro-active in driving your own areas of responsibilities, are used to working independently but thrive working together in teams, and consistently achieve your objectives within tight timelines
6. Self-starting, flexible, results-driven, quick-learning personality
7. High level of assertiveness and goal orientation
8. Demonstrable influencing & persuasion skills
9. Team player with outstanding communication skills of both Arabic and English
10. Experience in working with Clients and Agencies

About the Company


About the Company

Executive Profiles opened its doors to the UAE in 2008 to provide executive search and selection, we operate across 6 primary markets: Banking & Finance, Emiratisation, Human Resources, Information Technology, Legal and Sales & Marketing

Headquartered in Dubai with offices in UK and and a management team that has over 15 years of global recruitment experience covering UK, Australia and GCC Markets, we are confident when you deal with us you do so in the certainty that we have access to the best talent.

We don’t just fill positions we help forge business partnerships and are purely motivated by a desire to exceed our clients' and candidates expectations by delivering a truly world class service.

Our aim is to be a leading consultancy that delivers exceptional services to our partners enabling them to reach their business goals.
  

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