Digital Marketing Specialist - Technology

Job description / Role

A leading B2B Software solutions company is seeking a Digital Marketing Specialist responsible for planning, coordinating and executing company-wide Digital strategy throughout the MENA region.

Role will include: managing and executing a wide variety of Digital projects (Web, Search, Email, Campaigns, etc.), delivering strategic guidance to clients, collaborate with many departments across the company to help them leverage the Digital channel to meet company goals.

Ideal candidates will come from the technology industry.

Responsibilities:
- Ensures that the Digital channel meets the needs of the intended audience and is presented most effectively, adhering to integrity of content and to company standards, best practices and industry regulations. Ensures effective categorization of content using appropriate metadata and categories. Listens and incorporates relevant feedback as appropriate.
- Build client relationships by understanding the clients business objectives and delivering Digital guidance and expertise.
- Deliver Digital services tailored to clients ranging from consultative to full administrative support by creating web pages, providing prototypes, wireframes, templates, etc.
- Analyze metrics and usability trends to validate current strategy and effectively make recommendations for improvements.
- Participates in cross-functional teams with the goal of ensuring consistency, accuracy, quality, and globalization of sales and marketing activities/deliverables across major geographies.
- Identifies changes in Digital marketing and recommend appropriate strategies that will ultimately maximize company profit. Stay abreast of related industry trends and technologies by doing online research, evaluating other 3rd party web sites, and attending professional conferences.
- Translate the push and pull mechanisms of digital channels (site, seo/sea, webvertising, remarketing, content syndication etc) to integrated approaches per (go-to-market) proposition. With the goal to optimize lead generation and positioning of the organisation with the target audiences.
- Runs digital campaigns and programs: design, execution and monitoring.
- Tactically knows how to deploy technology, both internally as externally (content management system, meta data tagging, urlmapping, seo/sea, LinkedIn, Twitter, digital platforms, etc)

Requirements

- Bachelors Degree
- 5+ years solid digital experience
- Exceptional organizational skills with excellent attention to detail
- A can do attitude and the willingness to perform a wide variety of tasks required to meet the daily demands of the business
- Works well under pressure and thrives on responsibility
- A team player who will engender goodwill
- Passionate about digital
- Strong ability to problem solve independently

About the Company

Inspire Selection is an award winning recruitment agency, headquartered in Dubai which recruits across the Middle East region. We employ highly knowledgeable, professional consultants who are experts in connecting the right people with the right opportunities. Our reputation has been built upon our honesty, integrity and our ability to source candidates of the highest calibre right across our specialist sectors. As a result, we are recruitment partners to a wide spectrum of organisations - from leading blue chip companies to smaller, local businesses. Sectors we cover include HR, Administration, Finance & Accounting, Legal, Sales & Marketing including Digital Marketing, IT, Oil/Gas/Energy, Engineering, Procurement, Manufacturing, Higher Education.