Head of Marketing & PR

Job description / Role

Our client is a leader for fashion and lifestyle destinations in the Middle East, housing some of the worlds most coveted designers from around the globe. The brand is renowned for personalised service, exclusivity & luxury, contemporary design and also for its pioneering spirit. Launched as the UAEs first high fashion multi-brand concept, with 3 major operations across the GCC.

They are seeking a Head of Marketing & PR with Luxury Multi Brand experience. With this senior level role you will be reporting to the CEO & Co CEO and will be responsible for developing and driving comprehensive marketing and PR strategy for the Group companies.

Responsibilities:
- Identify market trends and opportunities to suggest and execute new Marketing & PR initiatives
- Work collaboratively with Retail, E-Commerce and Buying to deliver world class, highly innovative and customer engaging campaigns aligned to the brand image and objectives
- Set direction to Marketing and PR Managers to execute creative brand activations, store openings, campaign roll-outs, product launches ensuring planning and execution meet the overall strategy
- Ensure Marketing and PR are aligned and support each other in all activities
- Prepare, propose and manage annual Marketing and PR calendars aligned to marketing calendar of mono brands and seasonal collection launches
- Develop and implement preferred standard operating practices, systems and quality standards: define, communicate and manage clear and consistent guidelines and processes for the Marketing& PR team to follow
- Conduct and/or contribute to weekly team and management meetings to highlight key development areas and outline action plans
- Liaise with international and local brands/suppliers in various marketing aspects
- Build and develop strategic brand and marketing partnerships, maintaining relationships with key partners and platforms (brands, media, agencies, contractors, venues etc.)
- Manage international and local media visits for photo shoots and on-going media projects
- Initiate, build and maintain press relations with relevant media to maximize exposure for the companys benefit
- Actively seek new PR opportunities to generate further brand exposure and capitalize on media spending
- Ensure regular PR coverage and space in relevant publications
- Develop and maintain checklist of PR tools for brand publicity in the stores and/or other locations
- Proof copy of marketing and PR collaterals before printing
- Oversee quality of produced promotional materials
- Ensure liaison with store managers in carrying out promotional activities and in-store events
- Own the tracking and analysis of campaigns, share learning outcomes from activities
- Support administering of marketing & PR budget, procedures and best practice
- Report weekly on activities/highlights/issues/results

Management & Execution of the following activities:
- In-store promotion activities
- Marketing events
- Product projects (launches, promotions etc.)
- All PR and social media activities
- Loyalty program
- Music
- Marketing archive management (customer database, POP etc.)

Requirements

- Solid generalist marketing experience at senior management level, preferably in luxury fashion and franchise retail with a track record in communications planning, knowledge of consumer PR is a bonus
- Experience in managing multiple brands and marketing projects at a time in a dynamic and fast-changing environment.
- Creative thinker with the ability to utilize new market developments and technology
- Ability to drive performance and negotiate at a senior level with confidence and impact
- Experience in integrating digital and social media in campaign activity; knowledge of digital media, and experience in working with media and creative agencies
- Strong understanding of digital measurement tools and basic understanding of analytics, with the ability to translate data into insight and strategy
- Strong track record of demonstrating ROI against marketing initiatives.

About the Company

Eaton SAKS International is a global advisory & executive search firm focused on presenting the next generation leaders. We work hand in hand with businesses alike, constantly addressing their talent needs and as partners we appoint leaders who deliver significant success.

We are advanced in using intelligent technology and data to present full reporting knowledge to our clients. With an emphasis on Artificial Intelligence, Business and Market Insight Intelligence, Research Data Intelligence and state of the art CRM systems, this puts Eaton SAKS International at the forefront of market insights and analytics as a main part of our research capability to deliver to you.

We operate through focused industry practice groups, each led by a global practice partner. Each partner is backed by research teams and engagement managers to execute each defined search. We have eight defined functions across our 22 offices supported by 340 consultants, with an 80+ strong research team working globally with local knowledge.

Retained Executive Search Strategy Management & Advisory Services Women in Leadership Professional Recruitment Research Mapping & Business Intelligence Localisation & Nationalisation Board & CEO Services Executive Leadership Coaching

Our clients always work with dedicated partners, practitioners and research teams, focused and committed to exceeding expectations. Only leaders who have worked within their industry will be assigned to manage assignments for our clients.

We take the time to understand each client’s business, culture and unique dynamics leading up to their current organisational need. We work with boards and stakeholders as well as hiring managers to successfully understand each assignment need and DNA. Eaton SAKS International have taken experts from your industry and brought them to ours, together our knowledge becomes your power.

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