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Job description / Role
- Ensure the succesful and timely implementation of all TM activities in your respective channels (promotions, branding, product launches, sampling, retailer festivals, incentive programs, etc.) with the help of the Sales & Merchandising team, the Arts department and external agencies and suppliers.
- Coordinate with BRF Dubai office on the implementation of the regional TM activities (Ramadan, B2S, Product Launches) and keep internal stakeholders aligned on activity calendar to ensure smooth implementation.
- Coordination with agencies, suppliers, printing press and the arts department for creative and production requirements.
- Draft post-activity summary reports evaluating the activity and concluding 'best practises' as well as learnings and improvement.
- Develop merchandising tools (POS guidelines, product training, call steps, planograms, etc). together with merchandising coordinator.
- Keep track and check condition of company assets-freezers, topshops, signage, other branding elements.
- Check the BDA's are implemented in the market.
- Conduct regular trade visits across the UAE to implementation standards.
- Making sure all items in the market are displayed properly, planograms are applied and Must Stock-List is followed, POSM are implemented and placed as instructed.
- Collect MMR, Pricing info (RSP, Competitor Prices, Selling Price)
- Monitor and report competitor activities, flyer presence as well as Space data.
- Actively look for branding opportunities on channel level.
- Develop Trade as well as Sales Incentives programs, and implement the same.
- Preparation and Analysis of Nielsen Share data.
- Includes Admin work as well.
Requirements
- Have a University degree in Administration, Engineering or Computer Science.
- Have an Advanced Level of English Language- Arabic or other Asian language is a plus.
- Have 3-4 years experience in Sales, Marketing, Trade Marketing.
- Come from an FMCG background.
About the Company
BRF is a global leader in the Food industry, one of the largest companies in this sector worldwide, owner of a variety of products and brands. BRF is one of the largest employers in Brasil, with over 100,000 employees in Brasil and abroad.
BRF is the largest poultry exporter and one of the largest meat exporters in the world and also the largest protein company in terms of market value. The Company exports around 190,000 tons/month for more than 110 countries.
Our growth is driven by a long-term strategy plan, based on the highest corporative governance standards, ensuring its economic, social and environmental sustainability.