Analytics Manager

Job description / Role

Will lead the web analytics and insights activity for the eCommerce central support function. Responsible for defining, executing and evolving the ecommerce web analytics and insight strategy. To deliver a data driven decision making approach to multi-channel business operations to drive continuous improvement in web site optimisation, conversion rate and digital marketing efficiency across multiple brands/markets. Will deliver effective online customer profile and behaviour insight reports and recommendations to the business to drive customer centric change. Multi-channel web analytics subject matter expert for the eCommerce division. Accountable for leading the capture of business team analytics requirements to ensure effective implementation and delivery in conjunction with eGroup Solutions / Business Development teams.

Web Analytics
- Be a leading multi-channel retail subject matter expert on web analytics to confidently own, and proactively deliver high quality analysis and insight to the business to support the daily evolution of our brand web sites performance and functionality across multiple brands/markets
- As a web analytics (Adobe Site Catalyst and Google Analytics) product expert, will be responsible for leveraging the full capabilities of the tools and training / enabling the online business teams
- Accountable for implementing a clear approach and process for collating online business function (Merchandising, Design, Marketing, SEO & Content) KPI, reporting and insight requirements
- Accountable for leading a standardised and consistent approach to web analytics (Dashboards/Reports/Alerts) BI reporting that is scale-able and easy to replicate for additional online brands/markets
- Accountable for the design, build and development of dashboards for KPI reporting to support business needs
- Accountable for implementing a program of prioritised in-depth custom reports to communicate key metrics, insight, conclusions and recommendations to the business
- Accountable for delivering engaging reports and persuasive presentations of conclusions that drive decisions to support customer journey and experience improvements to optimise conversion
- Accountable for working in partnership with eGroup specialist technical leads to ensure data accuracy and quality in all web analytic tools and implementations
- Accountable for establishing a functional team to deliver pro-active recommendations to the business to further leverage data insights from web analytic tools
- Accountable for establishing a program of regular workshops (training, requirement review and support) with online business teams to ensure web analytics and insights are utilised effectively to support decision making
- Accountable for reviewing and auditing current implementations to ensure all interactions are tracked and measured accurately and ensure new functionality is robustly and accurately measurable
- Accountable for supporting digital marketing teams through development of segmentation analysis and develop multi-channel attribution models
- Champion a test and measuring culture, utilising all available data to help identify candidate areas of Alshayas ecommerce web sites where customer experience could be improved
- Accountable for working collaboratively with cross functional teams to define business requirements for new web sites and analytical tool implementations
- Lead an effective and integrated business solutions approach with development teams to provide implementation requirements for Adobe Omniture and Google Analytics (Universal)
- Accountable for the implementation of a quality driven UAT approach with support for pre-release testing and quality assurance feedback for analytic code implementations
- Accountable for cascading knowledge of web analytic tool product development and web analytics trends / best practices to the business
- Accountable for maintaining a secure policy for web analytical tool user access/rights and analytical tools account structures

Requirements

- BA/BS in business, information technology, computer science, marketing or a related field. MBA is a plus
- Expert knowledge of Adobe Site Catalyst (Omniture) and Google Analytics (Universal)
- Good knowledge of Adobe Site Catalyst DTM and GA GTM
- Google Merchant Centre
- Google accreditations preferred
- Advanced knowledge in Microsoft Excel capabilities (including Pivot Tables, Macros and VLookUps)
- Knowledge of web site design, HTML and java script
- Basic experience in JS code preferred
- Experience 5+ years in web analyst role(s) working in a multi-channel retail environment
- Solid experience with best practices of technical documentation and other business documentation (Change Requests, Business Requirements, etc) to support effective implementations
- Led, developed and grown a team of web analysts with demonstrable track record of delivering site improvements and performance improvement through web site insights

Working in a fast paced and demanding environment, effectively interacting with many cross functional teams (Web development, UX/Design, Trading, Digital Marketing)

About the Company

Networkers is a global recruitment consultancy helping unite job-seekers and hiring companies across the technology industry. Since Networkers was established in 2000, the business has grown considerably and we have consistently proven our ability to connect the right people with the right roles in the right businesses around the world. What makes us unique is our ability to offer a local service on a global scale. From our 14 offices spanning across four continents, we are able to recruit in more than 130 countries.