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Job description / Role
Brand Marketing Manager - Topshop - Arcadia Brands - Kuwait
Topshop has become a major style authority with over 400 stores in the UK and overseas stocking up-to- the minute, affordable womenswear with a brave and irreverent approach that has captivated the fashion-forward and industry leaders alike. Topshop doesn't cater to an age group, but rather, an attitude; style-savvy and independent. Our employees are passionate about the latest fashions and their careers.
Working with the operations and brand merchandising teams, you will manage the marketing services function to support the brand and ensure that all above and below the line materials are delivered within budget and that the content and quality of all communications enhance the brand and grow the business in line with brand objectives.
This will include campaigns for existing and new stores, building and maintaining media relationships and ensuring effective communications with agencies in all markets.
Requirements
* A degree level qualification in marketing (preferred)
* A minimum of 5 years' marketing management experience
* Experience of creating and delivering successful 360 multi-channel marketing campaigns.
* Fluent in written and spoken English
* Needs to have worked across PR/Social Media and ATL/production.
About the Company
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.