Job closed
Ref: HP399-02
Job description / Role
Expertise in Data Analysis
CRM analysts manage and analyze the data that companies collect about customers. The data includes sales records, purchasing history, types of purchase, service history, product inquiries, complaints, exposure and response to marketing campaigns and channel preferences. They analyze data to spot trends or assess the response to different campaigns and use their analytical skills to find correlations between different types of data.
Expertise in Customer Insights
Data analysis provides a valuable insight into customers’ behavior and preferences at different stages of their relationship with the company. Analysts can monitor responses to an email marketing campaign, for example, to identify the messages or offers that trigger a response from a customer. They also use data to analyze customers’ behavior on websites to identify their preferences and tailor online offers to individual customers. By correlating customer purchase history with exposure to marketing campaigns or frequency of sales calls, analysts can provide insight into the effectiveness of sales and marketing campaigns.
Requirements
Bachelor Degree with Marketing or Data Analysis Specialization: MBA in Marketing will be preferred. Must posses experience in marketing, customer service, customer relationship management or market research. He / She must have strong analytical skills in addition to knowledge of analytical or database software, particularly CRM or business intelligence systems.
About the Company
Al Mulla Group is a diversified privately held business group based in Kuwait with over 15,000 employees operating in 8 countries through more than 40 companies, and affiliations with over 200 international brands and companies.