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Job description / Role
As a Customer Insights Manager for Alshaya's CRM team you will utilise your experience with data-mining tools, SQL, BI tools and customer data analysis to lead a team of analysts to review and improve all elements of dash-boarding and reporting.
This role is critical in the ongoing growth and development of the CRM offering and provides the opportunity to make a real impact through improving the existing work, developing new models and implementing changes.
We operate over 70 brands across MENA and have strategic growth plans and understanding our customers is critical to ensure the success of this business strategy. With this role you will make a real contribution to the development of the business at an international level through managing a multi-cultural team of specialists.
Alshaya, one of the world's largest retail brand franchisees, is growing at pace and has a multi-million, international customer base. This growth requires a team of highly committed CRM digital specialists. Integrating brand offers and customer incentives into a loyalty scheme to drive sales and build customer retention is a primary goal. Delivering world class insight into an ever-changing and highly demanding customer base will determine the winners of tomorrow's retail market. Alshaya intends to lead in that innovation and is seeking the right talent to be a part of that success.
Requirements
You must be able to evidence experience in customer insight tools to be considered for this role.
About the Company
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.