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Job description / Role
Job Profile:
Forms part of team of executives and copywriters who support our external communications goals of enhancing the Alshaya brand and corporate reputation - directly and through the PR activities of our brands. Focused on delivering a positive flow of corporate news and information to external stakeholders, providing a robust media relations/editorial content review infrastructure for the business, ensuring effective community management for our corporate social media channels and supporting on issues management through effective monitoring.
Requirements
Key Performance Areas:
Work as part of a team of executives and copywriters to support delivery of the department's annual plan - with team responsibilities that include the following:
* Contribute to Alshaya's Corporate Content calendar - developing /placing editorial stories which reinforce Alshaya's growth story and enhance its reputation - all channels (English and Arabic)
* Collaborate closely with internal comms and CMC colleagues to optimise impact of messaging
* Build media relationships and effectively handle inbound media enquiries
* Create / upload engaging content to Alshaya corporate channels (inc. Website, Facebook, Instagram) - working with graphics team where necessary
* Provide support (media handling, copywriting, brand liaison, etc) on major PR events and CSR activity
* Act as member of core content team, providing timely, effective and customer-centric review service to brands in English and Arabic within target SLA and Alshaya guidelines (standards and processes)
* Build relationships with brand teams, providing advice, ideas and coaching to drive editorial reach and impact
* Review and clear PR agency briefs (approach, messages, price) and assess agency performance in partnership with brand teams
* Proactive community management for our corporate social media channels (external and internal), tracking and responding to comments
* Monitoring corporate and brand social media pages to identify, assess and flag emerging issues; provide regular reports and update to support planning and issues management
* Effective tracking and reporting to support performance evaluation and drive actionable insights (media, social media, web, SLAs, etc)
About Alshaya:
As a leading international franchise operator, with nearly 90 of the world's most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang's, The Cheesecake Factory, The Body Shop, M.A.C, Victoria's Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.
About the Company
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.