Head of Marketing - Asian Dining

Alshaya

Kuwait

Ref: GP435-4035

Job description / Role

Employment: Full Time

Head of Marketing - Asian Dining - Kuwait

Our Asian Dining portfolio consists of P.F. Changs, Pei Wei, Katsuya, Noodle Factory and Ashas. All of these brands operate across multiple MENA markets and are growing continuously.

As the Head of Marketing for our Asian Dining brands, your primary focus will be on the development and delivery of the brands' positioning across the Alshaya MENA network. Your highly developed stakeholder engagement and influencing skills will assist you in ensuring appropriate market positioning, effective brand development and suitable marketing collateral across each region. This role will see you liaising with and working across the host brands, eCommerce teams and in-house brand teams.

Your proven ability to build, develop and implement successful strategies and marketing campaigns across the diverse regional areas will provide you with a solid foundation for this role, as will your strong analytical skills and ability to mentor, build and develop highly effective teams.

Additionally, this role will see you focusing on the following;
* Accountability for brands' positioning across the Alshaya network
* Developing strategic planning & research capability to support strategy
* Develop an integrated relationship with our customers across PR, social media
* Build and developing a commercially, creative and customer-centric marketing team.
* Liaising with agencies
* Budget accountability and reporting

Requirements

You must have a substantial background in brand marketing to apply for this role. Experience of launching brands in to new markets will be an advantage.

About the Company

As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.

Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.

Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.

From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.

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