Head of Marketing Communications

Job description / Role

Head of Marketing Communications - Kuwait

Marketing Communications:
- Overall responsibility for the strategic direction for the brand and advertising of Ooredoo Kuwait.
- Maintain the corporate brand across all mediums and initiatives in Ooredoo Kuwait.
- Determine the best mix of marketing communications media to deliver the strategic plan of Ooredoo Kuwait.
- Direct the development and execution of global marketing communications initiatives including product launches, sales collateral, tradeshows, campaigns, social site presence, company website, and corporate events.
- Ensure new communication campaigns and programs are aimed at reaching sales targets.
- Manage brand delivery and consistency across all markets for all product lines.
- Build and manage the marketing communications budget.
- Actively lead, build and manage the marketing Communications team including graphics designers, marketing communications specialists, media specialists and heads of branding and advertising to produce high quality publications and materials on time and within budget.

Advertising:
- Supervise advertising campaigns for advertising agencies, media firms or companies that have their own advertising departments. Typically, they work in conjunction with a variety of departments, such as sales and finance, as well as creative staff, to create a campaign that meets the client or company's expectations.
- Responsible for marketing and publicizing goods or services within a company. Performs research to find target audience, holds focus groups, outlines goals, develops concepts, creates storyboards, approves copywriting, and sets budgets for ad campaigns.

Branding:
- Lead the creative development of quarterly brand themes that convey the brand point-of-view, and business targets for the quarter.
- Develop and direct measurable multi-channel, cross-channel, channel-specific, product, promotional, and cause-related marketing programs that tie back to brand strategy and business goals.
- Responsible for ensuring that the products, services and product lines that fall under their domain resonate with current and potential customers. To do so, these professionals continuously monitor marketing trends and keep a close eye on competitive products in the marketplace. They also regularly meet with clients and senior management, and they oversee a team of junior marketers.

Other and leadership:
- Proactively take responsibility for self improvement by staying well-informed of developments, knowledge and innovations in relevant field of expertise.
- Other duties as directed by supervisor or other superiors.
- Work to improve employee performance through personal coaching and identifying training and development needs.
- Ensure Individual Development Plans (IDP) are completed for all staff in accordance with ooredoo Telecom policy.Conduct annual performance appraisals (Performance Management System) and ensure objectives set are monitored and achieved.
- Conduct annual performance appraisals (Performance Management System) and ensure objectives set are monitored and achieved.

Requirements

- 5+ year's management experience, total of minimum 11.
- Strong knowledge of the Kuwaiti advertising and media sector.
- Creative flair and excellent presentation skills.
- Ability to understand and execute the measurement of results and act appropriately to improve efforts.
- Ability to operate in a diverse multicultural, multinational work environment, exhibiting appropriate sensitivities.
- Excellent command of both written and verbal Arabic and English.
- Bachelor degree in Mass Communication, Media, Advertising or related discipline and appropriate registration with a recognised professional institute.
- Qualification in Digital marketing.

Skills
- Media planning, Search engine environment, and optimization tools and techniques.
- Budget skills.
- Multichannel marketing.
- Strong Creative skills.
- Strong Analytical skills.
- Strong Project Management skills.
- Management skills.
- Strong interpersonal communication skills.

About the Company

We are a leading international communications company delivering mobile, fixed, broadband internet, and corporate managed services tailored to the needs of consumers and businesses across markets in the Middle East, North Africa and Southeast Asia. As a community-focused company, we are guided by our vision of enriching peoples lives and our belief that we can stimulate human growth by leveraging communications to help people achieve their full potential.

Formerly known as Qtel Group, we have a customer base of 92.9 million and reported revenues of USD 9.3 billion in 2012.