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Job description / Role
Head of Marketing - Debenhams - Kuwait
Debenhams is a leading department store chain that originated in the UK and carries a full range of cosmetics, womenswear, lingerie, accessories, menswear, childrenswear and home. The store offers a unique combination of exclusive designer brands, international brands and Debenhams' own collection. Our customers are enticed inside because we stock the latest trends, and the customer service ensures customers return. As a brand we are knowledgeable, enthusiastic and driven.
As a the Head of Marketing for Debenhams, your primary focus will be on the development and delivery of Debenhams brand positioning across the Alshaya network which includes the Middle East, North Africa and Turkey. Your highly developed stakeholder engagement and influencing skills will assist you in ensuring appropriate market positioning, effective brand development and suitable marketing collateral across each region. This role will see you liaising and working across the UK host brand and Brand teams.
Additionally, this role will see you focusing on:
* Building and developing a commercially, creative and customer centric marketing team
* Establishing communication guidelines for trading the brand - MENA (Middle East North Africa) best practice
* Maintaining up-to-date customer, market and competitive insight to enable effective targeting
* Budget and cost management
* Working across all marketing areas to define and deliver new propositions, including traditional PR, social media, digital platform, traditional media and CSR
* Taking a key role in the business leadership of the Debenhams brand in Alshaya, and being accountable for Brand positioning across the Alshaya network.
Requirements
Proven department store experience and the ability to build, develop and implement successful strategies and marketing campaigns across a diverse range of areas will be essential for this role. On top of this, strong analytical skills and the ability to mentor, build and develop highly effective teams will provide you the foundations of success within this power brand within Alshaya.
About the Company
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.