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Job description / Role
Junior UX Designer - CRM - Kuwait
Alshaya, one of the world's largest retail brand franchisees, is growing at pace and has a multi-million, international customer base. This growth requires a team of highly committed CRM digital specialists. Integrating brand offers and customer incentives into a loyalty scheme to drive sales and build customer retention is a primary goal. Delivering world class insight into an ever-changing and highly demanding customer base will determine the winners of tomorrow's retail market. Alshaya intends to lead in that innovation and is seeking the right talent to be a part of that success.
As a UX Designer, you will demonstrate your ability to find the perfect balance of user goals and business objectives that will result in a simple, yet effective design. You will take an iterative approach to design that begins with user research and divergent thinking and results in a delightful and intuitive user experience.
Your core responsibilities will include creating and presenting interactive prototypes for application end users and stakeholders, as well as designing intuitive experiences for web, iOS and Android apps. You will create scenarios and test cases which will facilitate the implementation of high quality, successful user experiences.
This will involve:
* Concepting, analysis, and design of new online services, systems, products, applications, and support
* Conducting Heuristic evaluations, usability testing, A/B testing, surveys and coordinating/leading focus groups
* Collaborating with user research to understand customers and build supporting personas, goals and scenarios to inform decision-making processes
* Organising information and flows by applying usability principles
* Testing and conducting usability studies to evaluate the user experience
* Establishing a consistent customer experience across all platforms.
In the course of your work you will collaborate with the Design Lead, Product Management and other stakeholders to conceptualise ideas that deliver the needs of the product roadmap and optimise for customer needs, business constraints and technological realities. Your attention for detail will be essential in order to deliver easy to follow wireframes, user interaction mode, workflows, information architecture and prototypes.
Other responsibilities will include (but are not limited to):
* Leading usability studies and testing, presenting results, and making recommendations
* Conducting content inventories and designing appropriate site flows and architecture, including concept sketches, navigational structures, wireframes, site maps, information and interaction design
* Evaluating site data and making recommendations for improvements to core features
* Working platform specific (iOS, Android) or platform agnostic, as needed
* Writing interaction and functional specifications, as required
* Communicating UX strategy and rationale to key stakeholders, and working with your team and peers across Alshaya to collaborate on solutions to common design problems.
Throughout, you will be expected to document your work in a very thorough, clean, and concise manner, utilising industry standard tools such as Adobe Creative Cloud InDesign and other UX & prototyping software in order to build on your portfolio.
Requirements
* A Bachelor's degree in communications, cognitive science, human computer interaction (HCI) or a related field
* 3+ years of experience designing high profile, complex experiences for the web and mobile products
* Advanced knowledge of user-centred design methodologies, user testing (Multivariate A/B testing), wireframes, customer journey and experience maps, design best practices, usability standards, current digital trends, and web technologies such as HTML, CSS, Jquery, Java, etc. (Experience with Analytics tools is a plus)
* Familiarity with the Agile process
* Proficiency with prototyping tools
* Excellent organisation skills, ability to act independently, and flexible enough to adapt to changing business needs
* Great collaborative and English communication skills with the ability to lead and influence others (Arabic speaking is also a plus)
* A link to your online portfolio included on your resume.
The ideal candidate with have a passion for UX and IA and be able to authoritatively explain the differences and nuances of each field. You will express your passion in the way you design user flow diagrams, and by the pride you take in deconstructing existing ones to find and improve upon design flaws. You will not necessarily have a background in graphic design, but will have an excellent instinct for what good design looks and feels like.
A thorough understanding of contemporary user-centred design methodologies is also a must.
About the Company
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.