Online Manager Analytics

Job description / Role

A leading retail group based in Kuwait is currently seeking an Online Manager (Analytics), reporting to the Senior online manager (Analytics). You will be responsible for the Web analytics (Google Analytics Universal or 360) subject matter expert for the Central eCommerce division.

Responsible for business requirement gathering, solution documentation and validation of implementation. Will deliver reports, data analysis and actionable insights to web store trading, UX and trade marketing teams. Delivers analysis and recommendations that supports continuous improvement to onsite merchandising, customer experience and journey as well as optimizing customer acquisition, conversion and retention.

Responsibilities:

* Accountable for implementing a consistent approach to web analytics (Dashboards / Reports / Alerts) BI reporting that is scale-able and easy to replicate for additional online brands/markets
* Web analytics lead for the delivery of custom reports to communicate key metrics, insight, conclusions and recommendations to the business
* Responsible for delivering engaging reports and persuasive presentations of conclusions that drive decisions to support customer journey and experience improvements to optimize conversion
* Responsible for working closely with- IT development to ensure data accuracy and quality in all web analytic tool implementations
* Accountable for creating, coordinating and managing the implementation of web analytics workshops (training, requirement review and support) with online business teams to ensure web analytics and insights are utilized effectively to support decision making
* Responsible for reviewing and auditing current implementations to ensure all interactions are tracked and measured accurately
* Responsible for supporting digital marketing teams through development of segmentation analysis and develop multi-channel attribution models
* Champion a test and measuring culture, utilizing all available data to help identify candidate areas of the company's ecommerce web sites where customer experience could be improved
* Responsible for working collaboratively with cross functional teams to define business requirements for new web sites and analytical tool implementations
* Responsible for ensuring a quality driven UAT approach and providing support for pre-release testing and quality assurance feedback for analytic code implementations
* Responsible for cascading knowledge of web analytic tool product development and web analytics trends / best practices to the business
* Responsible for defining relevant KPIs to reflect customer's behavior and value in order to track them on regular basis (Customer Profitability, Customer Lifetime Value (CLV) and Channel Attribution)

Requirements

* 3+ years in Web Analytics and a subject matter expert in Google Analytics (Universal or 360) and Google Tag Manager.
* Ideal candidate comes from B2C omnichannel or pure play eCommerce business in a mature ecommerce market.
* Professional profile: Analytical and numbers driven, strong problem solver and easily conveys insights for change from data.

SR Group is acting as an Employment Agency in relation to this vacancy.

About the Company

Carter Murray is a specialist recruitment consultancy specialising in the placement of marketing professionals into professional services firms, the financial services sector, multi-national corporations and global brands from our offices in London, Dubai and Sydney. Carter Murray is a member of The SR Group, a specialist global recruitment consultancy founded in 1987, operating in the niche markets of Taxation, Legal, HR and Marketing recruitment. From the worlds largest companies to small owner-managed businesses, we recruit at all levels for a complete cross-section of clients. Our clients include the full range of UK and international professional services firms and financial services companies. We recognise that they expect an exceptional level of service and a real knowledge of todays highly specialised market.Each of our consultants personally manages their own clients and specialises in specific areas of this key marketplace. We take the time to really understand both parties needs and provide focused and consistent advice.