Online Manager (Marketing-email/SMS)

Carter Murray

Kuwait

Ref: HP662-1081

Job description / Role

Employment: Full Time

A leading retail group based in Kuwait is currently seeking a Head of Online Manager (Marketing-email/SMS), reporting to the senior Online Manager (Marketing - Retention). You will develop and execute online omnichannel email Marketing and eCRM strategies to deliver increasingly relevant and personalized email marketing communications across all MENA web store brands and markets.

As an Online manager, you will define and develop email Marketing best practice and implement triggered eCRM customer journeys driving customer lifetime value through the development of behavioral segmentation to deliver highly personalized and relevant email communications.

Responsibilities:

* Develop and communicate channel strategy, priorities, and goals to ensure cross-functional alignment and effective performance management with web store trading and analytics teams.
* Responsible for the development of online eCRM journeys including welcome, activation, second-purchase, reactivation campaigns.
* Responsible for the development of highly effective Prospecting program(s) to optimize lead conversion and drive conversion improvements of lead to customer cohort behavior.
* Oversee planning and delivery of email calendar with web store trading teams in line with omnichannel trade marketing calendar.
* Develop and leverage the capabilities of ESP platform to deliver continuous performance improvement optimization of email marketing to brand(s) opt in customer database.
* Lead development and implementation of channel testing roadmap with focus on A/B testing to optimize deliverability, Open (OR) and Click Through Rate (CTR) to conversion rate (CVR).
* Expand personalization through use of segmentation and predictive modelling
* Will define and drive process efficiencies through continuous improvement of workflow and tools. Lead and develop best practice operational ways of working with campaign planning the web store trading teams, design and content briefing, translation to internal (CMD) and host brand approval.
* Work closely with host brand(s) and central design to define mobile optimized email marketing template design for promotional newsletters, eCRM and re-targeting emails. Define and implement an efficient operational process for the briefing and creation of digital assets for campaigns and necessary host brand / CMD approvals where necessary.
* Owns the annual business planning process for the email channel across all brands and markets to build the channel metrics for send volumes, cost, CTR, traffic, conversion and revenue.
* Supports collaborative approach with the company brands (internal and host), other business areas like CMC CRM teams to align execution plans of CRM initiatives in the definition of online and omnichannel CRM customer journeys.
* Will optimize and leverage the functionality and capability of the ESP platform.
* Responsible for email marketing budget management and performance manage retention KPIs including Lead conversion, repeat purchase, customer activity (prospects, lapse and dormant activation) and minimize un-subscribe rates.
* Manage Shopping Cart Abandonment (SCA) retargeting programs with ongoing optimization and performance management (CVR / Revenue).
* Lead, manage and develop email/SMS retention marketing team of 2+ employees establishing world-class practices.
* Maintain deep understanding of email technologies and trends to react to new insights and behavior shifts

Requirements


* 5+ years relevant experience in eCommerce email and eCRM marketing, building and developing retention marketing strategies and execution of plans, with database sizes of 1M+ members / leads / customer.
* Ideal candidate comes from pure play or omnichannel business to consumer retailer.
* Successful track record of building and managing eCommerce email Marketing team / agency with retention budget responsibilities.
* Strong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability and subscriber list growth.
* Team player with strong interpersonal skills to foster relationships with multiple cross-functional teams
* Professional profile: Analytical and numbers driven. Must have a passion for innovative thinking & business acumen to balance driving email traffic with revenue & profitability for the business. Detail-oriented with ability to multi-task and manage tight deadlines.

SR Group is acting as an Employment Agency in relation to this vacancy.

About the Company

Carter Murray is a specialist recruitment consultancy specialising in the placement of marketing professionals into professional services firms, the financial services sector, multi-national corporations and global brands from our offices in London, Dubai and Sydney. Carter Murray is a member of The SR Group, a specialist global recruitment consultancy founded in 1987, operating in the niche markets of Taxation, Legal, HR and Marketing recruitment. From the worlds largest companies to small owner-managed businesses, we recruit at all levels for a complete cross-section of clients. Our clients include the full range of UK and international professional services firms and financial services companies. We recognise that they expect an exceptional level of service and a real knowledge of todays highly specialised market.Each of our consultants personally manages their own clients and specialises in specific areas of this key marketplace. We take the time to really understand both parties needs and provide focused and consistent advice.

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