Job closed
Ref: OP632-75
Job description / Role
PRO (Kuwait Base)
Public relations (PR) is about managing reputation. A career in PR involves gaining understanding and support for clients, as well as trying to influence opinion and behaviour.
The role is very varied and will depend on the organisation and sector. Tasks often involve:
- Planning, developing and implementing PR strategies;
- Liaising with colleagues and key spokespeople;
- Liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email;
- Researching, writing and distributing press releases to targeted media;
- Collating and analysing media coverage;
- Writing and editing in-house magazines, case studies, speeches, articles and annual reports;
- Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes;
- Devising and coordinating photo opportunities;
- Organising events including press conferences, exhibitions, open days and press tours;
- Maintaining and updating information on the organisation's website;
- Managing and updating information and engaging with users on social media sites such as Twitter and Facebook;
- Sourcing and managing speaking and sponsorship opportunities;
- Commissioning market research;
- Fostering community relations through events such as open days and through involvement in community initiatives;
- Managing the PR aspect of a potential crisis situation.
Requirements
PR officers use all forms of media and communication to build, maintain and manage the reputation of their clients. These range from public bodies or services, to businesses and voluntary organisations.
They communicate key messages, often using third party endorsements, to defined target audiences in order to establish and maintain goodwill and understanding between an organisation and its public.
PR officers monitor publicity and conduct research to find out the concerns and expectations of an organisation's stakeholders. They then report and explain the findings to its management.
A PR officer often works in-house and can be found in both the private and public sectors, from the utility and media sectors to voluntary and not-for-profit organisations. Some PR officers may be based in consultancies.
- With at least 3 years of experience.
- Holding Bachelor's Degree.
- Must be living in Kuwait.
- Can handle pressure.
- Looking for career growth.
About the Company
“Great vision without great people is irrelevant, a Company’s growth potential is limited by its ability to attract enough of the right people” - James C. Collins in Good to Great.
As talent shortages grow more acute and online platforms are giving employees new mobility while allowing competitors to poach top performers more freely, managing people become a much higher strategic priority.
HR need to help increase revenue and productivity while lowering talent and HR costs to ensure profit margins don\'t get eroded. Companies need to rethink people strategies, HR processes, organizational structures, workplace flexibility and human capital deployment.
To win the war for talent in the new era, deploying the same strategies is a sure way of losing, at JC & Partners we help Companies find total HR solutions that improves the bottom line while our diverse team remove cultural misunderstandings and inefficiencies so you can grow and expand your business more effectively by having the right talent for your business.