Senior Online Manager (Marketing- Acquisition)

Job description / Role

A leading retail group based in Kuwait is currently seeking a senior Online Manager. This person will report in to the Head of Online Marketing. This person will develop and deploy multichannel marketing strategies focused on digital brand awareness and customer acquisition to support share of business growth of online and omnichannel for the company's brands through the acquisition of qualified leads and customers

Responsibilities

* Manages and leads a multidisciplinary team of online marketers' channel specialist, that develop and execute channel-based media plans in accordance to overall online marketing spend allocation by way of planning and setting up marketing campaigns.
* Works closely with other marketing and eCommerce areas like CRM, web analytics and BI, and online webstore teams, to gain insight that drives further optimization on online marketing spend, and aligns with online trading calendar to support promotional campaign plans. Works closely with other eCommerce and other central teams to perform required activities that support customer acquisition, including but not limited to translations, content localization, web design (e.g. Leaderboards, MPUs) and copywriting to support digital advertising campaigns.
* Works with brand retail store channels and retail operations on the design and deployment of offline retail to online customer acquisition strategies, such as lead acquisition and online awareness campaigns.
* Defines and develops online attribution modeling requirements and post impression marketing analysis together with web analytics team and commercial teams, to achieve acquisition KPIs like Cost-per-Acquisition (CPA), ROAS usually focused on high customer lifetime value (CLV) and customer segmentation and AB testing and optimization.
* Responsible for the quality of cohort acquisition.
* Works closely with and manages external digital advertising agencies and internal digital advertising teams to define strategies, media plans and continuous optimization.
* Leads the acquisition digital marketing channel annual business planning process across all brands and markets to build channel metrics for traffic, CPC, CPA, Conversion and new customer and lead acquisition to achieve the business growth objectives.
* Responsibilities: Responsible for online marketing spend, execution and optimization of online marketing budgets and online marketing campaigns, whether paid, or unpaid, through online or offline channels, is responsible for web advertising technologies and overall web advertising information architecture

Requirements

* 8-10 years in eCommerce digital marketing, with focus on customer and lead acquisition, across retail verticals.
* Has managed online acquisition teams for at least 5 years, with direct acquisition budget responsibilities.
* Ideal candidate comes from an online hypergrowth business based in digitally matured western markets, focused on lead and customer acquisition with multi-million USD budget responsibilities and especial focus on PPC channel.
* In-depth knowledge of digital advertising tools (e.g. DoubleClick) and advertising technology landscape such as digital media buying platforms, advertising optimization platform, ad servers technology ad networks, mobile advertising solutions, social advertising tools is required.
* High level of proficiency on PPC (and other forms of SEA) including real-time biding techniques, keyword generation techniques, SEO, social marketing (e.g. YouTube, Instagram, Facebook, or other), re-targeting and display advertising and digital PR, good understanding of offline channels advertising such as print, TV or radio.
* Professional profile: Numbers driven, has a strong commercial ethos and a "trader's mentality".

SR Group is acting as an Employment Agency in relation to this vacancy.

About the Company

Carter Murray is a specialist recruitment consultancy specialising in the placement of marketing professionals into professional services firms, the financial services sector, multi-national corporations and global brands from our offices in London, Dubai and Sydney. Carter Murray is a member of The SR Group, a specialist global recruitment consultancy founded in 1987, operating in the niche markets of Taxation, Legal, HR and Marketing recruitment. From the worlds largest companies to small owner-managed businesses, we recruit at all levels for a complete cross-section of clients. Our clients include the full range of UK and international professional services firms and financial services companies. We recognise that they expect an exceptional level of service and a real knowledge of todays highly specialised market.Each of our consultants personally manages their own clients and specialises in specific areas of this key marketplace. We take the time to really understand both parties needs and provide focused and consistent advice.