Field Services Operational Marketing Leader

Schneider Electric

Lebanon

Ref: HP157-45

Job description / Role

Employment: Full Time

The Field Services Operational Marketing leader designs, develops and implements marketing plans and activities for Field Services in East-Med region (Lebanon, Jordan, Cyprus, Iraq).

This role will liaise with country Business Unit leaders, sales teams, Global Field Service, and Global Marketing. Role will bring the Global Field Service offers to the market, adapt the value proposition as needed, monitors the success of the offers and the marketing plan.

He/She will drive an execution plan to transform Install base traceability data into business generation opportunities, feeding sales teams. Role will work closely with the country BUs on the customer platforming to maximize Field Service Business opportunities.

The strategic marketing plan will include a 3 year vision/execution roadmap for Field Service in the country. The plan will be shared and aligned with the country BUs. He/She will ensure Field Service Marcom activities and budgets are aligned with Field Service ambitions. He/She will lead the definition and execution of the Field Services Campaign for the country.

Essential Responsibilities:
- Deploy the offer roadmap per Business Unit then per market segment with business potential
- Initiate Field Service offer launch plan according the COIN/COLA process
- Define in collaboration with all Businesses the Field Service Offers value proposition
- Articulate the consistency of all Field Service offers all along the life cycles stages, positioning Service Plans (service contracts) as a top priority
- Launching new offers, monitoring success and revenue growth across Business Units
- Implementing corporate communication tools in line with the Asset Management Life Cycle wheel.
- Define, plan, execute and monitor the success of the Field Services Campaign, targeting segmented customers, with type of activity done per quarter over 18 months.
- Monitoring the effectiveness of the Field Service campaigns, tracking leads coming and sales made from the Field Service Campaign leads.
- Lead Install Base Traceability plan with execution to reach traceability knowledge targets and generate business opportunities for sales teams
- Organize Voice Of Customers to provide feedback to Corporate Field Service Marketing and also improve local offer positioning
- Establish privileged links with Global Strategic Account communities (GAM/KAM/NAM) to boost Field Services
- Perform competitive analysis and identify strengths and weaknesses.
- Manage Field Service offer pricing based on historical data / margin expectations. For this, he/she will rely on competition data and value base pricing
- Based on Installed Base platforming results, challenge BU Field service LOB to localize offers requiring product adaptation (local regulation and norms)

Requirements

- Electrical Engineering degree
- Minimum 5 years experience in Field Services
- Knowledge of Schneider Electric products is a plus
- Experience in building strategic, tactical and operational plans (in a corp function or in a Country) is a plus
- Excellent in MS Office Applications
- Excellent verbal and written communication skills to internal and external audiences with ability to communicate to C-level customers
- Ability to be concise
- Organized with project management skills
- Excellent analytic skills, Self starter, Quick learner, interpersonal skills
- Capable to work in matrix organization models with strong business pressure

About the Company

Schneider Electric leverages its skills in applications that serve people in their daily lives by providing a continuous, reliable, effective and secure power supply and controlling, monitoring and protecting machines and equipment.

Our core businesses: Electrical Distribution and Automation & Control

The recognized world leader in Electrical Distribution and Automation & Control, Schneider Electric provides comprehensive solutions that combine software, communication and services. We meet customer expectations for the most demanding applications in terms of safety, reliability and energy savings. We rank among the world leaders in medium and low voltage and Ultra Terminal distribution, secured power, building automation and security, industrial control and sensors for repetitive machines. Our lineup of market-leading global brands, powerful local brands and specialist brands is unparalleled in terms of breadth, strategic fit and related high value-added services.

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