Visual Commercial Manager

Job description / Role

The Visual Commercial Manager is responsible for creating and implementing strong brand and shop image resulting in maximizing sales through effective analysis and efficient resource management.

Key Accountabilities
• Deliver visual excellence and create a shop environment reflecting brand essence as per the set objectives, guidelines and visual proposition communicated by the commercial team and business partners
• Manage the planning and monitor the critical path for new and existing shops ensuring the delivery of visual set-ups according to set timelines in coordination with the marketing department
• Study available commercial tools, latest/future fashion trends, store events and promotions in line with the Marketing Activity and Events Calendar that have a sales impact on the store
• Analyze the sales reports (including Total In Total Out, Sales by Section, Section vs. Sales…)and direct accordingly the merchandising deliverables for assigned categories and coordinate closely with Regional/Senior Merchandisers to successfully plan/manage product distribution and display
• Assist Regional/Senior Merchandisers in monitoring major line changes, identifying slow sellers and best sellers and providing current competitor information through competitive shopping and on-line research
• Meet periodically with merchandisers to plan the coming market lines by adapting special tools in order to maintain brand layout, fixture composition, product merchandising and retails standards
• Implement POS/seasonal shop layouts to convey the right brand message, deliver brand strategy and work with the merchandising team to implement the seasonal promotions and special events
• Conduct regular shop visits to give feedback on visual, commercial and operational matters to all levels of store and management and suggest an action plan accordingly
• Manages annual allocated budget by managing expenditure up to set limits, optimizing and reducing costs where possible and reporting variances versus budget, in order to ensure effective cost
• Recruit, train, coach, motivate and evaluate team members to ensure they have the necessary skill base and are enabled to maximize their potential and contribution to the company

Requirements

• Bachelor’s degree in Business Administration or equivalent
• 5-7 years of experience in Fashion Retail in a similar field, out of which 2 in a managerial role
• Proficiency in MS Office
• Fluency in English, French is a plus

Competencies
• Strategic Thinking
• Developing and Motivating Others
• Driving and Achieving results
• Commercial Understanding
• Customer Focus
• Cultural Awareness
• Change and Adaptability

About the Company

Azadea Group is a premier fashion and lifestyle retail company that owns and operates more than 50 leading international franchise concepts across the Middle East, North Africa, Asia and Europe. Since its inception in 1978, the Group has grown a substantial chain of stores representing leading international brand names in fashion and accessories, food and beverage, home furnishing, sporting goods and multimedia.With over 11,000 employees, the company boasts a solid infrastructure overseeing more than 600 stores spread across 15 countries including Algeria, Bahrain, Cyprus, Egypt, Ghana, Iraq, Jordan, Kazakhstan, Kingdom of Saudi Arabia, Kuwait, Lebanon, Oman, Pakistan, Qatar and United Arab Emirates.