Director of Sales & Marketing

Job description / Role

Salary: Negotiable

The Director Sales & Marketing will develop and implement sales and marketing strategies for the hotel to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved.

The successful candidate will:

Financial returns:
- Achieve budgeted revenues and personal/team sales goals and maximize profitability. Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans.
- Conduct market research; investigate potential markets by studying guest questionnaires, analyzing guest history and registration card files, analyzing competition’s sales/promotion efforts, studying various reference and industry publications.
- Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales.
- Review monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan.
- Regularly review the Public Relations activities to ensure high awareness of the hotel in the local and national media.
- Recommends to the General Manager the kind of advertising which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department heads and the Advertising Agency.
- Works with Director of Finance in the preparation and management of the Department’s budget.

People:
- Direct day-to-day sales activities, plan and assign work, and establish performance and development goals for team members. Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance, and recognize good performance.
- Educate, train and motivate sales and marketing teams to achieve hotel revenue goals. Ensure staff has the information, market data, tools and equipment to successfully carry out job duties.
- Develop and maintain relationships with key clients and outside contacts (example: guests, airliners, wholesalers, travel agencies, ad agencies, local community groups) in order to produce group and/or convention business, to include room sales, food and beverage sales, and catering/banquet services. Participate as an active member of the community through associations, memberships and other trade organizations.

Guest Experience:
- Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the Sales Office and prospective clients.
- Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIPs, large groups, and other key guests.
- Lead marketing efforts to upsell guests on hotel services, offerings, and amenities.

Responsible Business:
- Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department on solutions.
- Develop awareness and reputation of the hotel and the brand in the local community; may serve as the hotel representative for media-related inquiries.
- Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high-profile exposure for the hotel.
- Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new business opportunities.
- Work with advertising agencies, consulting firms, and vendors to maximize advertising investments and ensure ads represent brand identity.

Accountability:
This is the top Sales and Marketing job in a large, full-service, luxury, resort, or major flagship hotel. Hotel may have multiple sites and facilities, high-volume catering and/or convention facilities, and a large number of VIP and special service guests. May manage a large number of professional-level and administrative sales, catering and/or convention employees.

Requirements

- Bachelor’s degree / higher education qualification / equivalent in Marketing or related field.
- Four or more years of experience in a hospitality or hotel sales and marketing.
- Direct supervisory experience over a sales team.
- Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently.
- Problem-solving, reasoning, motivating, organizational and training abilities are used often.

About the Company

Edge Resourcing was established in the United Arab Emirates in 2008. We have taken care in our growth and have kept our corporate values throughout.

Edge Resourcing is led by a specialist team of Recruitment Consultants, each of whom have experience of working in and a sound knowledge of the local market place. We have gradually expanded our horizons and now offer specialist services within the Middle East Retail sector. Our aim is to provide a thorough and honest service to both our candidates and clients, making sure that we only take on work which we feel we can service to the correct level of satisfaction required.

We currently offer professional and tailored contingency and retained search services to the following specialist sectors of the market: Retail Accountancy and Finance Office Support Human Resources Sales and Marketing Legal

Our aim is to continue to position ourselves in the market as one of the most consistent and successful suppliers of manpower. We strive to make things happen and make a difference to your business and career. Success isnt just about putting people into jobs, but about giving you an honest, personal service. Whether you are a client or a candidate, our aim is to find out exactly what it is that you are looking for, rather than push you to settle for your second choice.