JOB DESCRIPTION / ROLE
Job Purpose
As a Content Writer at our institution, you will play a pivotal role in shaping our online presence and engaging with our audience. Your primary responsibilities will include:
Key Accountability Areas
- Writing Marketing Articles: Craft compelling content to promote our organization's products and services across various platforms, including our blog and website.
- Proofreading and Restructuring: Review and enhance existing texts, ensuring clarity, coherence, and adherence to brand guidelines.
- Website and Social Media Updates: Keep our website and social media profiles current and engaging by regularly updating content and sharing relevant news and updates.
- Newsletter Creation: Draft monthly letters and newsletters to keep our audience informed about our latest initiatives, events, and developments.
- Interviewing Influencers and Industry Leaders: Conduct interviews with key influencers and leaders in our industry to provide valuable insights and perspectives to our audience.
- Topic Research: Utilize online resources to identify trending topics and provide valuable content ideas to engage our customers.
- Collaboration with Design Team: Work closely with our design team to enhance the visual appeal and format of our content, ensuring a seamless user experience.
- Search Engine Optimization (SEO): Adhere to SEO best practices to improve our content's visibility and ranking on search engine results pages.
- Timely Content Delivery: Ensure timely delivery of content according to our publishing plan, maintaining consistency and relevance.
- Idea Generation: Generate innovative ideas for content across various topics relevant to our institution's field, keeping our audience engaged and informed.
- Website Traffic Monitoring: Monitor website traffic and analyze exit rates to identify areas for improvement and optimize content performance.
REQUIREMENTS
Role Accountability
- Proficiency in grammatical and editorial rules across various content types, including scientific, marketing, medical, technical, and legal.
- Excellent written and verbal communication skills, with the ability to express ideas clearly and logically.
- Strong research and analysis skills to access accurate and reliable information.
- Ability to work independently and collaborate effectively with cross-functional teams.
- Prior experience in content creation, preferably in a marketing or related field.
- Familiarity with SEO principles and best practices.
- Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
Work Experience
- Fresher - 0-2 years
ABOUT THE COMPANY
alfanar builds efficient energy systems & solutions of the present and sets up infrastructures for a brighter future.
We assist utility sector partners & customers in transforming cities into sustainable, habitable, and inclusive Smart Cities by harnessing renewable energy resources from wind, solar, and waste heat energy. Promoting the transition to a sustainable eco-conscious future.
Using world-class technologies, we develop unrivaled quality electrical solutions & products from our manufacturing facilities, to solve the world’s major energy challenges and make the world a better viable place.
Diligence, Efficiency, and Innovation are the key criteria our teams adopt in order to continuously provide effective solutions. We’re constantly equipping our teams with the tools they need to expand their horizons and reach higher grounds.
Being in an ever-changing environment with a crucial impact on their surroundings, our employees are nurtured to become keen thinkers with highly refined skills and a consistent outlook on the future, working together on finding the next big innovation.
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