Brand Manager

Job description / Role

Brand Manager - Lagos, Nigeria

An opportunity with a leading multinational in the premium spirits category is looking for a Brand Manager to be based in Lagos, Nigeria. The role reports to the GM of the region and will be responsible for developing and executing the brand plans and marketing programs for the assigned Brands, adhering to global guidelines and ensuring brand objectives are achieved. As a BM, you will work on consumer insights, creating value by building brand equity while creating below the line tools to achieve sales objectives.

Jointly develop marketing and brand plans for channels and key accounts. Building and activating respective brands in the trade (planning, executing tailored events and promotions). You will manage and control budgets and promotions to ensure optimal allocation of expenditure. Manage local advertising creative development and ensure optimum media schedules. Ensure PR activity and messages are in line with brand strategies

Requirements

- Bachelor's Degree with a Masters in Marketing being preferred
- 5-7 years experience in Brand Management, ideally within the beverages/FMCG industry in Africa
- Exposure to managing P&L of a Brand with strong commercial acumen
- Should be based in Africa

About the Company

Mackenzie Jones Middle East has decades of recruitment expertise in various industry sectors. Along with a deep understanding of key market sectors and regions, we never forget to treat clients, companies and candidates as individuals who have unique needs.

So we always listen, constantly learn, occasionally challenge and frequently advise. Its all part of a service renowned for its courtesy, consideration and dedication. Based in Dubai since 2006, our office covers the GCC and Levant countries and with the right regional expertise, we are the leading specialists.

Were growing rapidly because people appreciate our honesty, commitment and results.