Job closed
Ref: OP632-69
Job description / Role
Currently seating as one of Africa’s leading digital media businesses, our client is a thought leader in driving the growth of digital in Africa and they are looking for a business executive to oversee the sales and business development functions in mobile advertising, as well as the day-to-day business operations.
Key responsibilities include:
Relationship Management/Customer Retention
- Develop relationship with partners across the digital sphere :digital advertising, mobile advertising agencies, as well as traditional agencies
- Manage Mobile Advertising products and processes with the objective to optimize revenue/ROI, protect customer privacy, and increase the value of the Mobile Advertising in the West and East Africa advertising scene.
- Manage the customer experience of company customers to maximize value perception and satisfaction.
- Identify opportunities in current customer interaction and usage and work with technical teams to modify, enhance, or replace relevant platforms to make such interaction or usage advertising-capable wherever possible.
- Identifying, creatively structure, and negotiate complex strategic partnerships with a wide array of partners across the business units.
- Drive recommendations and build consensus with multiple key internal and external stakeholders.
Marketing Strategies
- Draw up strategies that would make the daily activities of each align with the overall strategic plan of the company Business unit and ensuring profitability across units.
- Seek strategic and operational improvement opportunities from a wide variety of sources including Market, Strategy, Planning and Segment Marketing.
Corporate image/Publicity
- Responsible for brand equity and marketing for the company in Nigeria and Across West Africa.
- Work with advertising industry stakeholders to promote company Mobile Advertising value among all the value chain players and to continuously strengthen the position of Mobile Advertising.
- Maintains effective external interfaces with business and technology partners, government agencies and commercial /professional bodies.
- Scout for partners, select ones with relevant expertise and/or technologies to expand the Mobile Advertising products portfolio, and manage the relationship with those partners.
Revenue generation/market expansion
- Responsible for revenue with targets in Nigeria and Other West African Countries.
- Ensuring the activity framework of revenue stream managers are in alignment with the budget plans of the business.
- Regularly measure/analyze productivity and effectiveness, form strategic product road maps, create market positioning and competitive advantages.
- Determine budget trade-offs with a goal of continually improving and developing sustainable results
- Assists with Group Business Development across the Business
- Developing new business relationships, including educating clients on Mobile offerings and product suites, increasing revenue from existing client relationships.
- Growing initially revenue from the Digital ecosystem with forecast of growth into other regions
Budgeting/Sales and Marketing forecast and Development
- Makes sales pitch and presentations to digital agencies, brand managers and other Group Business.
- Design all company Mobile Advertising products, within 2 categories: Targeting products and Inventory products, and manage all the product life cycle for it.
- Establish the business processes related to the operational aspects of Mobile Advertising.
- Establish all advertising industry standards and regulatory policies into the products design and business processes for Mobile Advertising.
- Monitor and analyze products performance trends from financial, competitive and operational perspectives.
Requirements
- Bachelor's Degree in Business, Marketing, or a related field in an accredited university,
- A related Post graduate degree/Certification
- Good negotiation/deal closing skills
- Entrepreneurial ability to manage the affairs of the Unit.
- Excellent communication, interpersonal, and relationship-building skills
- Creative approach to up-selling to an existing client base and generating new business
- At least 5 years within the Digital and/or Mobile advertising space with at least 3 years in a leadership role with a team.
- A good understanding of Ad inventory technology, i.e. RTB, Programmatic solutions (Desired but not essential)
- A self-starter and someone that can work autonomously, and close deals.
- Experience managing sales teams and implementing strategies for these teams
- Advanced Knowledge of the Digital Ecosystem and Mobile Advertising
- Strong agency relationships
- Demonstrated leadership skills in project planning and management of key internal and external stakeholders/vendors.
Attitude and Behavioral Traits
- Have a win-win attitude
- Ability to efficiently manage cost
- Ability to present and manage budget
- Ability to work effectively under pressure
- A good team player
About the Company
“Great vision without great people is irrelevant, a Company’s growth potential is limited by its ability to attract enough of the right people” - James C. Collins in Good to Great.
As talent shortages grow more acute and online platforms are giving employees new mobility while allowing competitors to poach top performers more freely, managing people become a much higher strategic priority.
HR need to help increase revenue and productivity while lowering talent and HR costs to ensure profit margins don\'t get eroded. Companies need to rethink people strategies, HR processes, organizational structures, workplace flexibility and human capital deployment.
To win the war for talent in the new era, deploying the same strategies is a sure way of losing, at JC & Partners we help Companies find total HR solutions that improves the bottom line while our diverse team remove cultural misunderstandings and inefficiencies so you can grow and expand your business more effectively by having the right talent for your business.