Manager - E-Commerce and Digital Sales

Oman Air

Muscat, Oman

Ref: HP122-788

Job description / Role

Employment: Full Time

- Ensure that all country web pages are updated and provide necessary support to the various departments in Oman Air that have an impact on the success of online sales and the fulfillment through omanair.com
- Manage Oman Air's online presence via Affiliates, meta-search and search engines utilizing Search Engine Marketing and Search Engine Optimization in order to increase sales on Omanair.com
- Provide necessary support to the various departments in Oman Air that have impact on the success of the online sales and fulfillment through the web.
- This role has an emphasis on in-depth digital sales campaign analysis and reporting, as well as paid media and global digital campaign optimization from A-B and multi-variate testing of copy, images, offers, CTAs, asset types, LPs, as well as audience targeting optimization (based on social media platform tools), and reach-frequency analysis, geo-targeting, bidding, et al.
- The E-Commerce and Digital Sales role is responsible for producing and maintaining integrated d communication on Oman Air's electronic channels (web sites, emails, mobile and future innovative platforms) with the overall goal of maximizing traffic, conversion to sales and content-services fruition by customers on omanair.com, mobile sites and mobile applications.
- He-She is in charge of keeping content (in its broadest meaning of text, images, video and all multimedia formats), consistently usable, effective, reliable, engaging, aligned to brand communication guidelines and legally compliant, as long as maintaining editorial guidelines. He - She must devise, deliver and manage an online road-map and implementation strategy that align with Company's business and marketing plans, as well as the overall brand & customer experience.
- Responsible for the development and presence of Oman Air on the WEB as its primary stake holder and custodian. These would include content aggregation, review, content design and architecture, booking engine configuration and publishing.
- Optimize paid digital spending based on analysis, optimization refinements, and end-to-end campaign strategy and tactics to improve lead acquisition and conversion rate performance.
- Facilitate proper campaign set up and tracking with UTM and Adobe tracking keys for paid urls.
- Manages the day to day activities on the Internet Booking Engine as well as ensure marketing activities in relation to Sales on the WEB are correct and currently updated. The day-to-day activities would include site administration, storefront maintenance and support; handle web enquiries and support escalations.
- Undertake any other duties that may be assigned by Senior Manager E-Commerce or Manager from time to time.

Requirements

- Bachelor Degree in related discipline is preferable with 8 years experience in handling digital and e-sales, preferably within the airline / travel industry is mandatory.

About the Company

Oman Air, the flagship company of the Sultanate of Oman's Civil Aviation sector, commenced operations in 1993. Starting off as a regional player, Oman Air, as Oman's national carrier has witnessed rapid growth in the last 14 years. Oman Air has played a major role in making Muscat a major traffic hub in the Middle East providing a fillip to commercial, industrial and tourism activities.

As a full-fledged commercial airline of Oman, Oman Air has striven to maintain high performance standards in all aspects of its operation. The Oman International Services was established in the year 1970 & later Oman Aviation Services was founded on 1981 to extend services to the other airlines in terms of cargo handling, ground handling etc.

The Oman Air fleet consists of most modern and fuel- efficient aircraft with aesthetically designed interiors. Ultra- modern in-flight service equipment is deployed onboard to improve safety and overall performance. Investment in new technology, planning and product innovation has propelled Oman Air to the forefront of the aviation industry.

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