Brand Strategy Developer

Job description / Role

Our client, a leading organization in Qatar is looking for a brand strategy developer to lead the promotion of their brand domestically and internationally.

The main responsibilities are to:
- Understand important factors behind the company’s financial & non-financial performance.
- Take a leading role in reviewing and aligning branding strategy requirements in various areas across different locations
- Understand competitor strategy, product/service offerings and key differentiators.
- Utilize industry information to improve strategy development
- Conduct, in coordination with the Research function, competitive strategic analysis, consumer segmentation and consumer insight development, and use the findings in the development of the brand strategy.
- Develop communication networks internally and externally to gain a better understanding of the company’s brand perception in local and international markets.
- Create a comprehensive brand structure and design guidelines for a wide variety of branding and merchandising material including; signage, brochures, fascia images, advertising and event setup materials for local and international branches and subsidiaries.
- Create internal brand alignment to turn every employee into a “brand believer” especially within the Communications department through continuous communication and workshops/ informative sessions.
- Conduct, in coordination with the Research function, competitive strategic analysis, consumer segmentation and consumer insight development, and use the findings in the development of the brand strategy.
- Ensure, in coordination with the Head of Local/ International Branding and Merchandising, the success in translation of defining qualities of the brand in execution.
- Assist the Advertisement function, in the development of advertising plans and strategies to make constant changes while plans are implemented for maximum effect.
- Consider how internal and external longer-term issues affect area plans.
- Contribute to the organization budgeting & strategic planning process through designing a branding/ re-branding strategy.
- Support strategic planning activities and communicate plans to the execution teams.
- Develop plans for specific work activities in own area over the medium term, including forecasting resource requirements

Requirements

- University graduate ideally with a degree in Business advertising or marketing or related discipline.
- Master’s in Business Administration/ Strategy would be an advantage but is not essential
- Minimum of 5-7 years’ experience in brand management
- Experience in developing brands within international markets
- Good understanding of branding tools/ techniques and related best practices.
- Excellent oral and written communication skills in English
- Demonstrated ability to create and implement effective branding strategy programs that support strategic business objectives.
- Project Management Skills to see through an idea from start to finish.
- Ability to work with teams from diverse cultural backgrounds.

About the Company

Mackenzie Jones Middle East has decades of recruitment expertise in various industry sectors. Along with a deep understanding of key market sectors and regions, we never forget to treat clients, companies and candidates as individuals who have unique needs.

So we always listen, constantly learn, occasionally challenge and frequently advise. Its all part of a service renowned for its courtesy, consideration and dedication. Based in Dubai since 2006, our office covers the GCC and Levant countries and with the right regional expertise, we are the leading specialists.

Were growing rapidly because people appreciate our honesty, commitment and results.